Topic > Media, Nereotypes and Stereotypes in the Media

If you grew up with family members who were racist towards a certain group of people, then you feel comfortable hearing those racist slurs uttered. So when a child who is so used to family members using derogatory and racist terms hears something like that on the news, he or she wouldn't question it. Bandura's (1986) social cognitive theory explains how people shape their beliefs and attitudes by observing and copying the behaviors and attitudes of others in their environment. Stereotypes and prejudices can be spotted everywhere. They can be seen in advertising, on television, in newspapers and even on national news. The public receives its information from the media, so it places a lot of trust in the media to inform it adequately. Not many people question the media's motives or whether they are reporting the truth. Schools generally do not educate children about other cultures and other groups of people. By educating children at a young age, this can help reduce stereotypes. It can teach young students to question the media and not give in to the negativity that the media offers. Educating young students can be done in many creative ways