There are few restaurants with drive thru and the current packaging leads to greasy, sticky messes. Even though Five Guys encourages the customer to sit down, eat a few peanuts and finish the burger, there is still a market of To-Go customers. These are our goals and they are being overlooked. The new packaging solves many problems. The first is that holding the bag is difficult when you bring takeout and everything it comes into contact with forms a greasy residue. Having a cardboard/paper box inside a larger bag with handles gives the customer the feeling that they are actually getting quality takeaway food. Currently the bag of chips looks cheap, which is the opposite of Five Guy's brand goal. A box to hold the burgers in, instead of cling film, also solves the problem of burgers becoming soggy, squashed and unappetizing. The second concern addressed is that customers want a way to take home leftovers after eating in the store. After tearing open the bag to get the chips and hamburger, the customer has no way to reuse the bag. Now the new packaging can be used both for easier consumption in the store and for simpler consumption