Operations refer to the transformation of raw materials (inputs) into finished products (outputs). The operational process is one of the key business functions and is a crucial component for business success. Like any business, Qantas is affected by numerous internal and external influences which require adopting effective strategies to respond to those influences. Companies that are able to adopt and utilize effective operational strategies are able to quickly adapt and reduce or take advantage of these influences impacting the business. The effectiveness of these strategies can be measured by Qantas' performance and whether or not it is able to maintain its competitive advantage. How these strategies respond to influences on operations will determine the level of success Qantas achieves. One of the many influences affecting Qantas is the presence of globalization, which has heavily affected the airline both positively and negatively. Globalization is a process that refers to the increased integration between different countries and economies, as well as the growing impact of international influences on all aspects of life and economic activity. Globalization is responsible for removing many trade barriers and increasing the level of competition that Qantas has been exposed to. Increased levels of competition have increased consumer sovereignty and forced Qantas to implement strategies to gain a competitive advantage in order to redirect consumers to its business. Qantas has implemented a cost leadership strategy as a response to globalization and the influence of cost-based competition. One of the ways Qantas achieved this was by using globalization itself to the company's advantage. Globalization has… half of the paper… In conclusion, the strategies used by Qantas to address these influences have all been relatively effective. The use of technology has been the most effective in providing the company with a competitive advantage and has very few disadvantages compared to other strategies. Operations management has addressed globalization effectively, significantly reducing costs and providing the company with a competitive advantage at the expense of corporate reputation and individuality. Strategies involving product differentiation have been used very effectively and are beneficial for Qantas. However, the more cost leadership strategies Qantas uses, the more likely the company will lose its individuality as a “red kangaroo”. Overall, Qantas has been able to keep its business running relatively successfully and has managed its influences very well.