DeclineAt this stage, the market will be saturated with vehicles of this caliber and the company may choose to phase them out or discontinue production. At that point production of the 2016 Camaro will be reduced and its price will be reduced as other "better" vehicles are produced. Therefore, distribution and promotion efforts will also decrease significantly. Added Value of Packaging Packaging is an important aspect in marketing and transcends all products regardless of size, market and other aspects of marketing. While packaging in literal terms refers to the technology used to enclose and protect products during distribution, sale or storage, the meaning goes further when it comes to products such as vehicles. Considering that shoppers make purchasing decisions based on what they see, packaging plays a significant role in those decisions. However, in motor vehicles, packaging takes on a different perspective because, unlike a smartphone, a car cannot be packaged but is displayed in areas such as showrooms. This does not mean that vehicles do not come "packaged" because they come in the form of attractive and functional features (Chuwiruch, Jhundra-Indra, & Boonlua, 2015),To classify itWith the 2016 Camaro, the mix is ​​key to ensuring it successfully penetrates the market and reaches the buyer. The idea behind the marketing mix is ​​to have the right product, in the right place, at the right price and well-informed for potential buyers. However, the mix must be well balanced if the product is to move and be profitable. The 2016 Camaro is a high-end technology model poised to offer good value despite having a separate target market. With the uniqueness of the product and the special packaging that accompanies it, along with the reputation of the brand, the Camaro 216 will have a good market penetration strategy to push its brand beyond a predictable period of time.