(2014) are that innovation in the supply chain has positive outcomes on SCI and SCP and that customer integration has no mediating role in the relationship between SCI and SCP. However, I think more research should be done on the issue of innovation in influencing changes in SCI and SCP. First, what forms of innovation on SCI influence SCP? According to Fuglsang, innovation is the process of transforming ideas into products or services that generate value that a customer is willing to pay for (2008). This is because the supply chain has traditionally followed the same routine in terms of processes and operations of converting raw materials into finished products, regardless of the sector in which it operates. However, since the supply chain is diverse and includes the flow and transformation of money and information, the activities involved in this case are unconventional and can undergo innovations to improve the service.