Secondly, after determining which product is needed for their home, the consumer can combine different sets to form a unique product avoiding embarrassing situations because the final products cannot be changed . All the unique measures basically capture the internal demand of consumers, meanwhile, those truly embody marketing that offers extra value to consumers who build deep relationships and create added value for consumers through experiential marketing. There is no doubt that two-way communication is essential for interaction between company and consumer. This means that experiential aspects tend to become mutually evocative, generally moving from quality to fantasy, dreams and emotional satisfaction lead to rational purchasing decisions