Topic > The Subway Brand - 1131

“Eat fresh and 5 feet long.” When someone hears one they immediately think of Subway. Subway is a huge sub sandwich franchise that has been around for more than 45 years. It all started when founder Fred DeLuca wanted to pay for college, so he and his partner opened a side store that turned out to be one of the largest franchises in the world. They want to be the number one quick service restaurant franchise in the world. This made Subway the most popular franchise and largest fast food chain in the world. Subway was founded in 1965 when Fred DeLuca's $1.25 an hour job wasn't enough. He sought financial advice from Dr. Pete Buck, a family friend. When Pete found out how much Fred wanted to go to college, he thought he would help Fred. Pete told Fred to open an underwater sandwich shop and explained how it worked. Pete wrote him a check for a thousand dollars and became his partner. That same year they opened a submarine shop in Wallingford, Connecticut called "Pete's Super Submarines". Fred hoped to acquire enough money for college. Pete's Super Submarines changed their name a few years later to Subway; he also started franchising in 1974. Fred DeLuca is still president of Subway forty-five years and thirty-five thousand restaurants later. The franchise fee to get a Subway is fifteen thousand dollars and a twenty year franchise agreement. The total investment could be as little as $78,600, but it depends on location and other factors. The property cost two thousand dollars and the equipment four thousand five hundred. The security system, transportation costs and outdoor signs cost two thousand dollars each. The opening inventory cost four thousand dollars,... half of paper... Subway also aims to make the customer happy by leaving him with so many sandwich options. Their vision is to be the number one quick service restaurant franchise in the world, while offering fresh, delicious sandwiches and an exceptional experience, which is why they have so many different locations and styles. They have this which would explain their two slogans $5 Foot long and East Fresh.Works Cited• http://money.cnn.com/galleries/2010/smallbusiness/1004/gallery.Franchise_failure_rates/index.html• http://www. entrepreneur.com/franchises/subway/282839-0.html• http://www.subway.co.uk/business/franchise/financial_information.aspx• http://www.subway-franchisecost.com/tag/country• http://www.subway.com• http://www.franchisedirect.com/directory/subway/915/• http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=6463296