The media can impact every home in America. Not only can he influence through television, but he can influence through magazines, newspapers, word of mouth, and even clothes! The qualities of an average person tend to influence the most, it is their self-esteem and their personality. Women are mostly seen as affected, but men are also in the group, albeit less published. Children are also affected at a younger age each generation. With greater media influence in families, we can expect more social problems. Many people may think that they are not influenced by the media, but in reality they are. Andersen writes in Thinking About Women “Each of us sees thousands of ads a day. Advertising not only sells the products we use, but also conveys images of how we should define ourselves, our relationships, and our needs” (57). Every time we turn on the television, we can expect about twenty minutes an hour of commercials. These commercials are normally aimed at women and how to become young again. Aging in society for women is seen as a failure and, according to the influence of the media, if your age shows that you do not care about your self-image. So in exchange women will spend money on beauty products that they swear work, but never do. The perfect woman is unattainable because we come from different nationalities and, due to these differences, women will never be able to copy their idol causing their self-esteem to drop. As the media continues to say that women have to look a certain way, there will be more and more women trying to achieve the perfect body image. Men are talked about less as influenced by the media than women. However, they too are influenced in the same way. Bas...... middle of paper ...... the media has influenced their opinion of what men and women look like. Also a trend in the majority of those who belonged to the younger generation category, have recently graduated from high school or are attending college. From my survey, I came to the conclusion that the younger age group does not believe that the media influences them, have lower self-esteem and spend a lot of time on their appearances. Works Cited Andersen, Margaret L., and Dana Hysock. Witham. Thinking about women: Sociological perspectives on sex and gender. Boston: Pearson/Allyn and Bacon, 2009. Print.Barlett, Christopher P., Christopher L. Vowels, and Donald A. Saucier. “Meta-analysis of the effects of media images on men's body image concerns.” Journal of Social & ClinicalPsychology 27.3 (2008): 279-310. Premier of academic research. Network. March 4, 2014.Mead, Margaret ―Blackberry Winter. Conway 283-308.