IntroductionMany Americans think that diets should work overnight to solve their weight problems. They struggle with the challenges they face to lose weight permanently. The billions we spend every year on diets is a considerable amount. That money is spent on achieving your dream goal of weight loss. For those of us who want to fit into our skinny jeans, we need a diet plan that works with our lifestyle so we can stay on the path to health and weight loss. Herbalife is a global nutrition company that sells nutritional supplements and weight management products that support a healthy lifestyle. For 34 years, Herbalife has offered a safe, simple and effective weight management program that includes personal nutrition, education and product training. Herbalife products are sold through independent distributors in over 90 countries. (Herbalife)(businessweek.com)Herbalife operates on a direct sales/MLM referral sales model. Most independent Herbalife distributors purchase the product for personal use and consumption. Distributors receive financial compensation and product discounts. Some distributors purchase products exclusively for personal use while others sell them directly for higher commissions and discount percentages. Herbalife's direct selling concept is a step up from a referral rewards program. The only way to purchase Herbalife products is to purchase them from an independent distributor. It is not possible to order directly from the Herbalife website or in a store. Independent distributors become independent contractors for Herbalife and seek to recruit friends, family and potential customers to purchase products from them and/or become independent distributors themselves. The result is a $30 billion industrial business... half the paper... about 4% of independent Herbalife distributors joined the company to earn a full-time income and the vast majority joined with the main purpose of purchasing products at discounted prices. a discount. Action Plan (Herbalife)Herbalife needs to secure a marketing/public relations consultant to assist them in preparing some effective marketing strategies. They have a great product that works for them. They have members who are only there to receive discounts. They need a strategy that can drive the company to even higher sales. Most people have no idea what Herbalife is in the diet and supplement industry, and an even larger number have no idea what the Casa Herbalife Program is or what the Herbalife Family Foundation does to help children's lives . If a more precise marketing campaign were implemented, this company would see record double-digit increases.