Punjabi Jutti means traditional footwear and this name comes from two languages ​​Punjabi and Urdu. These are shoes with a closed upper fixed to a sole. Making Jutti is not an easy task, it requires a lot of skill to make the final product. Jutti comes in several diversions with several people making it. When India and Pakistan were one country, these footwear were made from the flesh of dead animals because people walked a lot and needed something to help their feet. There were no transport facilities in Bharatvarsh (name of India) before partition, so this Jutti was popular only from that time. In ancient India, especially in the Punjab region, kings used to wear these Juttis, it was a symbol of royalty for them and was made with hands. Some Juttis were embroidered with gold threads and gold-plated beads which were affordable only to rich families. In Rajasthan, these Juttis are known as Mojari but it is the simplest version of Punjabi Jutti. Furthermore, these Juttis are popular in the northern parts of India like Jammu and Kashmir, Himachal Pradesh and Haryana. Since it was typically native to Punjab before independence, Pakistanis also love to wear it. Nowadays, there are shops available everywhere where you can find Punjabi Juttis of different types and designs. It has come a long way and now there are online sites which are quite popular and sell Punjabi jutti like Amazon, Needle Dust, Jutti Choo and many more. (gaatha_home, 2010) Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay When the final product is in front of us, we don't even care to think about the process undertaken to achieve a result, there is a lot of work required to reach the last stage of using the product or selling it. Same in case of Punjabi Jutti is not easy to make because it is still handmade, no machine is used to make these footwear. There are several people who perform various tasks to make a jutti perfect for wearing. Different communities are involved such as: · Chamars: These people process the raw cow hide to create leather for the Jutti, this is the first step. · Rangaars: Color the worked leather in different colours· Mochis: These people do the final task of putting everything together and the finalization is done by them. The stages of Jutti production begin with processing the leather using vegetable tanning method to make it flexible and water resistant and then in the second stage you get a subtle blend of yellow and green pigments mixed in water to create various shades of red for color the skin by using a brush to apply color on them. The cream is made with colored leather and then the jutti is embroidered, bells and colored beads to make it more attractive. Subsequently the final processing is carried out with an ecological cotton thread that connects both the upper and lower part called 'Adda' and the lower part called 'Talla'. Punjabi Jutti has evolved drastically, nowadays there is a huge variety, earlier it was simple or there was embroidery which was not heavy, but now there is an option to customize one as you want it to be. (gaatha_home, 2010) Punjabi Jutti is available for everyone, children, men, women and even for the elderly. These are very popular among women because they wear it regularly especially in India and Pakistan. But there is a huge variety of footwear for both men and women that are not as popular as they should be. You need to be aware because it is a unique type of footwear that has no left and right shoe. Punjabi Jutti for men includes: ·Multani Khussa: This type of shoes is known as Indian Alladin shoes because they are identical to Alladin shoes. There are different types of men's khussa which include flat velvet khussa, sharp edge khussa and specially customized khussa are available for wedding. To give it a regal appearance, a “Noke” is made. · Mojari: Which are popularly worn with Indian dresses like kurta, it is as if the difference in formal shoes comes from the shape and Mojari is handmade, unlike formal shoes. (Amazon, 2018-2019) Punjabi Jutti for Women: · Embroidered Punjabi Jutti: Which has different types of embroidery like peacock. It is studded with heavy Zari and in some of the silk threads are embroidered. · Queen Paakiza Punjabi Jutti: It is heavily embroidered with sipi work on it. These Juttis are worn on festivals and some family functions. · Ansari Jutti: These are khussas for women made of handmade leather and on which there are light stickers. These type of juttis are made regularly.· Matching Dress Punjabi Jutti: These juttis are made exclusively from soft leather. It has both silk menace embroidery and sipi set on it. These are more formal types of footwear. (Deewan, 2017)A global appeal is attracting your customers from all over the world. Nowadays, globalization has made everything available everywhere. If you live far from home in another country, you will find a place in that country where you can buy some products from your country. A global appeal is that you are making your product all over the world and you are in contact with customers all over the world. (Rubin, 2011) It is a new way to popularize Punjabi Jutti across the world and create a new loyal customer base. It also gives much more visibility to traditional clothing as it is not popular everywhere except in some geographical areas. There are many ways to make it available worldwide: · Online Business: Instagram and Facebook pages are a great way to connect with people from all over the world, they give you the chance to showcase your product and create an online business page and create an online customer base page. The second way to establish yourself across the world is to create websites like Amazon and Fab India, these are websites that sell Juttis and customer can know different options and prices of a product, also there is a customer review section which it is visible to everyone who wants to try traditional footwear. · Export Jutti: Due to globalization the government rules and regulations for import and export of products all over the world are much easier, now before it was very difficult to trade in different countries. Now it is easy and convenient to send any type of jutti with simple business rules and regulations to any part of the world. · Online Advertising: To let people know about Punjabi Jutti all over the world another way is online advertising, there are ads on Facebook, YouTube ads and Google ads that make people aware when they watch your product advertisement. This has a big impact if you present your product well and people are ready to invest their money in a new product that they have never tried before. Indians are famous for their rich culture, food, clothing, fashion and jewelry. And Punjabi culture is the one that plays an important role in Indian ethnicity, these people keep everything grand and real equally, in case of producing cultural footwear, these are exactly the reflection of who they are basically colourful, embroidered and handmade hand. Women now want fashion and comfort in one product. These Punjabi Juttis are quite comfortable and are available in different varieties that suit every dress code. You can wear it with jeans and tops that can/