Index IntroductionIntroduction to the CompanyCompany Culture, Identity, and MissionMy Duties, Projects, and ActivitiesDescription of My Intern Duties and ActivitiesPersonal Review of the Intern's Skills and DevelopmentAbility to WritingOnline Media ResearchCommunication SkillsIntern Experience SummaryReferencesIntroductionI chose to do my Internship in the Marketing department of Extramarks. Extramarks is India's renowned educational technology company. Driven by my burning desire and knowledge to make a career in advertising and marketing, I chose to learn marketing tactics and understand the concept of integrated marketing communications. With previous experience working in a reputable advertising agency and collaborating for brands like Dabur Real and Havells, I wanted to understand the nuances of marketing in an in-house organization through this internship experience. Extramarks proved to be an appropriate example as it worked on brand elevation and association. This gave me the opportunity to better understand marketing and learn the idea generation process. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Before the start of my internship, I had to give an interview where I was asked some questions and write an article on Transforming Educational Technologies. After the interview, the type of internship I would be doing was explained to me along with the tasks I would be expected to perform during my tenure there. I had previously done my research on the company's background and the type of content they publish, which gave me an idea of ​​the marketing they carry out for their brand. Before this I had done an internship with Mullen Lintas which is one of the renowned advertising agencies where I learned about account planning and customer service. My experience was so positive that I wanted to venture into the field of advertising and marketing to see what options this form of media could offer me. I have been interested in the advertising and marketing industry for quite a while and wanted to see what the industry looks like internally. The main reasons why I undertook my internship at this company were: To learn the idea generation style. Gain insight into a cooperative organization. Develop creative writing skills. Understand the new changes in the marketing industry. Observation and research of different topics. I knew Extramarks. It was a perfect choice for me to do the internship as it utilized my creative skills to the best of my ability and improved my idea generation process for creating effective ideas. He taught me the basics of marketing and introduced me to advanced marketing techniques. Company Introduction Extramarks is India's leading educational technology company with a global footprint in countries such as Singapore, Indonesia and South Africa. Extramarks is the brainchild of Mr. Atul Kulshrestha who set the benchmark of Extramarks in 2009. Extramarks provides digital learning solutions for classes K-12. These solutions are supported by a team of expert professionals who make educational data easy and fun to learn. . The company began operating as a provider of smart cards to schools with pre-loaded programs for grades 1-12. Extramarks provides animation-rich solutions that make learning deep and engaging. The company started its app-based operation 2 years ago and is working towards its improvement and expansion. Its marketing wasspecific to the sector by making it known to schools and students. But now the company is focusing on expanding its user base and applying new marketing tactics to capture the market in its segmentation. The company has always believed in making education easy and effective. For Extramarks itself it maintains the continuity of education from school to home. It is supported by a team of expert professions who work to make the technology user-specific and student-friendly. The company is also supported by a team of customer support representatives, who work on the generated leads and provide support to existing users. Internally the company offers a friendly atmosphere and treats interns the same as employees. The elders promote occupational welfare and are friendly and accommodating. The company is a great place to learn, reflect and create. Working here is a lifelong learning. Company culture, identity and mission The company mission is "Making education easy and effective". Extramarks promotes the employment of a friendly atmosphere and the easy division of responsibilities. Seniors are cultured and accommodating, teaching and helping to complete tasks effectively. The company believes in following values ​​and work ethics to ensure equal and effective treatment for all. Founded in 2009, the company is India's leading educational technology company. Extramarks provides digital learning solutions for K-12th grades. The Extramarks team consists of educated and experienced people from the education sector. They have dedicated specialist members in the content, graphics and marketing departments. They also welcome interns in large numbers to give them the exposure they need and make the most of their skills,My tasks, projects and activitiesDuring my internship at Woman's Era, I worked on different tasks, projects and activities.Research on topics givenResearching upcoming marketing activitiesWriting articles for the websiteWriting content for manualsChoosing titles for competitionsWriting blogsWriting SEO articlesEditing articlesDescription of my tasks and activities as an intern In the first weeks of my internship I got to know the company and its marketing tactics. Then I started writing creative content for marketing materials and designing strategies and creative content for lead generation activities. I wrote the content for a teaser, which was supposed to be launched at the opening of the Edu café. My duties also included editing and writing SEO articles for the website, which was an important part of the digital marketing campaign. I have compiled client briefs for agencies offering the company such as DDB Mudra and FCB Ulka. I participated in marketing and brain storming sessions for new campaigns and Integrated Marketing Communications. My main task was to work on a major digital marketing campaign and write creative content for the website. I guided and edited content for other interns. Their website was updated regularly along with uploading articles on a daily basis. On their Facebook page they uploaded quotes, articles and videos all created by them. Once I selected the topic, I had to do my research to get accurate facts and figures. I was given a word limit of between 500 and 600 words that I had to stick to and my task was to complete two articles a day. For the articles I would write, I could also make my suggestions for other articles on the site. I had also been exposed to editing articles where I would have to look for grammatical errors, punctuation errors, and make sure the article was interesting enough to post online. During my last/