Index IntroductionSummary of an AdvertisementEvaluating Emotional and Logical Response to the AdvertisementConclusionWorks CitedIntroductionDuring the advertisement of the Microsoft 2014 Super Bowl advertisement, in the early 2000s, Microsoft he was anticipating an opportunity to gain a more favorable public image. The fact that a new branded product, namely Xbox, was released into a competitive retail market demonstrated that Microsoft has been extraordinarily successful in developing a platform that connects the product to the desired consumers. The release of Microsoft's advertisement in 2014 showed an indication of brand awareness and also product purchase by consumers. While evaluating an advertisement, you may notice that Microsoft's advertisement uses an effective combination of emotional and logical appeals to induce the software's ability to connect buyers with their families, help design mechanical body parts human that expand healthcare, as well as , present a form of entertainment (Microsoft). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssaySummary of an AdvertisementMicrosoft's 2014 Super Bowl Commercial Empowering Advertisement begins with the name of Microsoft's founder displayed in the introduction. The opening of the advertisement asks the question: "What is technology?". Following the question, computers display black screens with white codes, doctors browse data projections while performing surgeries using Microsoft software. Another question is asked: "What can it do?", which follows images of children attempting to play sports with their mechanical legs. It also showed older men gracefully painting using digital computers rather than by hand. Students gathered around a desk to learn about the solar system with the help of technology and their teacher. For half the ad the phrase “Technology has the power to bring us together” was shown in front of a little girl video calling her father in the military. The commercial ends with a young woman hearing any type of noise for the first time using a hearing aid equipped with Microsoft technology. The advertisement ends with the quote: "It gives hope to the desperate." Evaluate emotional and logical response to advertising. Traditional ways to communicate or interact with others are usually through visits or telephone conversations which help people continue their social interactions with their loved ones. those. Microsoft's advertising informs us that using their product we will be able to connect with distant friends and relatives, even those who live nearby. Laptops made by Microsoft give us access to Skype and smartphones with which we can make video calls, making the customer feel as if there is absolutely no reason to leave out our relatives and loved ones, no matter where we are. The advertisement emphasized a quote, “technology has the power to bring us together,” attempting to appeal to the audience's emotions by creating an emotional response. (Microsoft). Microsoft's advertising uses an effective combination of logical appeals to induce their software's ability to help design mechanical parts of the human body that expands healthcare. The visual representation of children running with the aid of mechanical legs symbolizes that Microsoft is implying that they are attempting to make a real difference in people's lives and demonstrates Microsoft's commitment to changing the way.