In today's world, advertising affects everyone. Sometimes it bothers us to look at advertisements for beauty products, food, cars and other things. However, we cannot deny the fact that advertising affects our self-esteem, our brain and our senses. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayThere are two main targets of every promotion: men and women. Obviously they have different preferences, so it means that the idea that is sent to consumers is completely conflicting. For example, girls and women can find thousands of advertisements in a beauty section. Perfumes, cosmetics, beauty items – everything seems perfect and appealing to women, who want to identify with the models who promote (and actually use) the products. According to the study by McCann Worldgroup (2012), women always analyze advertisements and relate to the product, which can really help them get rid of different types of problems (for example with skin or hair), or maybe make them look more attractive ( as in advertisements for decorative cosmetics). This is the main reason for the bombardment by PR agencies and brands. They want to see that girls and women buy and love the products on the market, which actually help them look better and more confident. So, here we can see the message that is sent directly to women of all ages through advertising nowadays: every girl, young woman, woman and older lady is unique and beautiful. There are no longer any real "standards" of beauty - nor even shame. Famous brands such as “Nike”, “Aerie”, “Always” and others have created film campaigns featuring women of all ages and skin tones, showcasing their strength and individuality. Furthermore, in today's world, where women's rights and meanings are a constant topic of discussion, the mass media tries to follow the changes. The image of women is changing both in magazines, news and other media sources. Looking more closely at the covers of Vogue and the promotional posts on Instagram - there are many different women - and they no longer seem like sexual objects, on the contrary, they are represented as naturally beautiful, non-standard with their own distinctive features. We can definitely say that nowadays the media honors and adores women. But what about men and boys? There aren't that many ads targeted directly at them. Usually these are cars, watches, perfumes and some men's beauty products such as shaving creams. And even though the market for harsh sex advertising is smaller, we can see a clearer picture of a commercial message. The successful man is the one who has a nice car, expensive perfume, a nice suit and a well-paid job. That's a pretty accurate description of the role of men in today's world. According to Tom Nakayama, “Advertising negatively affects men by narrowing the definition of what it means to be a man in a society.” An average man doesn't look like the male models in advertisements. So it's quite difficult for men to associate themselves with their media image, because not everyone can buy an expensive Chanel/Tom Ford eau de parfum, wear Rolex and drive an Audi or Lexus. There is a huge gulf between a fake illustration of boys and men and real life. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay As you can see, both genders are affected so much by advertising. The media can promote everything, putting pressure on our mental state and our.