IndexAPPLESWOT Apple AnalysisWeaknessesOpportunitiesThreatsPESTLE Apple AnalysisPoliticalEconomicSocialTechnologicalLegalEnvironmentalConclusionAPPLEApple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and services online. The company's hardware products include the iPhone smartphone, iPad tablet, Mac personal computer, iPod portable media player, Apple Watch smartwatch, Apple TV digital media player, and Home Pod smart speaker. Apple's consumer software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the I Life and iWork creativity and productivity suites. Its online services include the iTunes Store, iOS App Store and Mac App Store, Apple Music and I Cloud. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Environment can be characterized as the amalgamation of external physical conditions that encroach upon and impact the growth, improvement, and survival of creation. Consequently, the business environment would characterize as itself all internal and external factors that influence its productivity and development. It is critical for the business pioneer to complete the business environmental analysis to understand the geology of their business at the moment. Apple Inc. is an American organization that works in different nations so to speak. This report quickly portrays Apple's environmental analysis in the UK. The environmental analysis will focus on the internal environment SWOT (quality, shortcomings, openings and dangers) and the external environment will focus on PESTEL (political, economic, social, technological, environmental and legal) of Apple UK with the support of models and academic theories. SWOT Analysis of Apple's Strengths Top Innovators Among Electronics Brands: Apple has consistently ranked at the top of the BDG 50 Companies list since 2005 due to its innovation in electronic devices. It is also considered the pioneer in introducing the most innovative products on the market such as iTunes Media Player, I Life (for organizing editing, publishing photos, music and films) and iWork (a presentation program). Additionally, in recent years, Apple has expanded its reach to entertainment and information services and is now one of the largest online retailers of music streaming, video and software solutions. Exceptional sales growth with each passing year, strong and effective marketing team. Weak Points High Prices: Many criticize the brand for its high prices, but Apple fans justify the situation by labeling the brand as a 'premium' gadget maker. They also say it is for those people who can afford a pony. Apple, in other words, is like BMW, not Ford. But the problem arises when consumers have access to cheaper products with more or less the same features. Samsung, Microsoft and many other companies provide low-priced products compared to Apple. This is where Apple loses its customer base. In 2013, Strategy Analytics found that 88% of iPhone users would purchase another iPhone compared to 93% in 2012. So, with each passing year, its customers are lured away by the competition. Unsuccessful anticipation, incompatibility of different operating systems. Opportunities High Demand for Products: Studies show that there is strong demand for new Apple products, particularly thriving demand for the recently introduced PowerBook and Power Mac products, as well as new updates to MAC OS that demand for the new Apple Watch exceeds available supply. This is why.