Discussion The business opportunity we identified was in the restaurant industry. We concluded on this point because we found many unmet needs. However, we have focused on customer convenience. We will provide food for people with special diets; those who are ill, for example, diabetics and those with cancer. We will therefore require our customers to place orders with the type of food they want, where to deliver and by what time. Orders will be placed online or via SMS. We know there isn't a restaurant that has done this and that's why we chose to focus on it. For a long time, most restaurants in the food industry have been serving food for healthy people. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay To meet the needs of these people we will focus more on traditional and natural foods rather than processed ones. Some of the ingredients we will buy include vegetables, fruits, natural spices, sweet potatoes, millet, corn, and potatoes, among others. Most of the sick people cannot prepare their own food and therefore we think we can help a lot. We will prepare the food to order as people are sick differently and therefore their diet is different. With all this we will have satisfied their needs. Of course we will use targeting and segmentation so that we can better focus on the population of interest. The segmentation variables we will focus on are gender, age and the specific chronic disease the customer suffers from. Men need foods with a lot of energy than men and therefore we will help them in choosing the best foods. Most people with chronic diseases are older, and different ages have different needs. Finally, diseases are different and therefore everyone has a diet. For example, the foods consumed by a diabetic are not similar to those of a person with high blood pressure. We do not expect existing competition because there is no restaurant that offers the same services to the elderly and sick as we do. However, as soon as we launch it, people will copy our idea and start offering the same services as us. We intend to retain our customers by offering quality foods according to prescribed diets, we will include a nutritionist on our staff for advice and by offering our services at fair prices. By retaining customers we will not lose our customers. We plan to differentiate our services in several ways, as previously mentioned. First of all, many restaurants offer food and their main focus is entertainment while for us we focus on health. For this reason we will focus on natural and organic foods. Another way to differentiate ourselves from others is that most focus on young people and those with families while ours will be the elderly and sick, a segment that no one focuses on. We also have a plan to hire a nutritionist who will advise us on the type of diet to follow considering their special needs. Most restaurants have chefs but no nutritionists, so this will give us an advantage. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Finally we will provide our services properly considering our clients are sick and elderly who may not earn a living. Our positioning statement will be; the only restaurant that offers healthy and organic food for the elderly and sick people who want to be stronger and improve their health in this age of junks. We choose it because it communicates., 22(1), 51-61.