IndexIntroductionCelebrity Participation in an AdvertisementAthlete Participation in an AdvertisementConclusionReferencesIntroductionThe Dairy Council has been a staple in American television and newspapers for many decades and one of the most successful campaigns of their brand period was their Got Milk campaign that began in 1993 and featured celebrities from Britney Spears and Beyoncé to Elton John and Angelina Jolie. However, one of the most memorable approaches in advocating milk consumption is to evaluate an advertisement featuring professional athletes from different sports. By featuring athletes in its adverts, the Dairy Council aims to change the idea of ​​milk consumption as it relates to exercise and health. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Celebrity Involvement in an Advertisement Although the first Got Milk commercials started in 1993 featuring many celebrities and musicians, one of the first times they started using professional athletes was in the mid-nineties and one of them was boxer Oscar de la Hoya. This advertisement was made in 1997 and at that time Oscar de la Hoya was one of the best boxers in the sport and became one of the most decorated Mexican-American boxers of all time, which is important for the advertisement because the advertisement itself is was done in both English and Spanish and is important given the context of 1997 as there has been an influx of immigration into the United States from Latin American countries such as Mexico and many others in addition to the amount of second and second grade Mexican-Americans third generation who could look to de la Hoya for inspiration and were consequently persuaded to increase their milk consumption. Some of the characteristics seen in the advertisement are the tone of both the background and the facial expression which evokes an idea of ​​seriousness and strength while also having a certain irony intertwined with it as the milk mustache that is on De la Hoya is placed as childish while also trying to appear serious and strong with his facial expressions. Another important aspect of the advertisement is the American flag that De la Hoya has draped around it, which first of all creates contrast with the otherwise dark background but also gives a sense of patriotism and also the idea that he is the best of both worlds so how it is about Mexican and American heritage that appeals to both bases. But this advertisement changes the idea of ​​milk in the sense of health and exercise as the advertisement persuades the public that milk is a way to become stronger and bigger but at the same time also maintain optimal weight, especially when it says which below “And damn, there's nothing uglier than an overweight lightweight” which is again a boxing reference since lightweights are a weight class in boxing and also implies a message that no one likes anyone who is overweight so you have to drink milk to prevent it. Athlete Participation in an Advertisement Another advertisement that Got Milk uses with professional athletes is the one featuring professional athlete Albert Pujols. The advertisement is from 2010 and in the context of the time Albert Pujols was one of the best baseball players who played for the Los Angeles Angels and some notable aspects seen in the advertisement are once again the use of a dark background to evoke an idea of strength and seriousness when it comes to milk consumption. Another important aspect in the piece itself is the use of the bat that Pujols carries with him and which evokes an image of hard work and strength and also alludes to his baseball career as he was well known for his home runs, the bat and the baseballs. which door is a reference to the, 14(4), 377-398.