IndexIntroductionE-Business WebsitesE-BUSINESS WEBSITE EVALUATION-Business and Network SecurityHow to Evaluate a WebsitePESTEL Structure AnalysisPoliticalEconomicSocialTechnologicalEnvironmental FactorsLegal FactorsAmazonConclusionREFERENCEE-Business has arrived at the doorstep of every individual in India. Today E-Business has broken all technological and geographical restrictions which continue to improve day by day. There are so many e-business websites (Amazon, Flipkart) that have reached the pinnacle of success in the business world and some are still working to get there. The Indian retail sector is witnessing a dramatic change due to the changing mindset of urban customers. E-business allows consumers to electronically exchange services and goods without barriers of time or distance [1]. Many customers have switched from traditional purchasing to e-business because it is often cheaper and faster. Furthermore, e-business offers greater convenience and flexibility for customizing products and services [2]. Both Amazon and Flipkart have been going head-to-head in India ever since they launched. There have been incredible sales records, the crazy silver and bronze medals are miles away. Now, from a business point of view, it can undoubtedly be said that competition in the e-business segment in India is saturated. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayKeywords: e-business, technologies, products, services.IntroductionE-business has changed significantly over the past 20 years. Today, we commonly use e-business to perform research when we need to learn about business transactions and connect with friends and colleagues. Most organizations depend on e-business in one form or another for their business to operate successfully. Many of our daily tasks, such as online shopping, travel and banking, have been fully automated and are performed via e-business sites. In recent history, no other technology has changed our habits, touched our personal lives, and influenced our economy as intensely as e-business sites. E-commerce Statistics 2021 The fastest growth in retail e-business between 2019 and 2022 is expected in India. It is expected that by 2030, approximately 95% of all purchases will be made via e-business. China is the largest e-commerce market in the world. 80% of Internet users in the United States have made at least one purchase online. There are 12 to 24 million e-business websites worldwide. Credit and debit cards are the preferred form of payment for online shoppers around the world. E-business growth statistics show a steady increase in global retail e-business sales within the year, with the total value rising from rdaddphp.34 trillion in 2014 to 0.84 trillion in 2019. It is expected which will surpass trillions by 2020 and reach 0.88 trillion in 2021. E-Business Websites E-business website development has been growing at a rapid pace for a wide range of objectives in diverse industries such as l education, government, business, health and entertainment. The quality of a website makes it profitable, easy to use and accessible and also offers useful and reliable information, providing good design and good visual appearance to meet users' needs and expectations [1]. This can be done by defining measurable website criteria [2] [3]. Therefore it is necessary to design a specific framework for evaluating e-commerce websites. EVALUATION OF E-BUSINESS WEBSITES Laevaluation of e-business websites has a major impact on sales growth and income generation from online marketing. It is part of the overall e-business analysis process, which includes all systematic data analysis activities performed to improve the business results of companies selling online [4]. The website evaluation should be planned in detail and then used as comprehensively as possible. The following main stages of the e-business website analysis process can be listed:Identification of the business objectives of the analysis;Selection of criteria for analysis;Collection and integration of data;Evaluation according to the selected criteria;Formation of reports and analysis of the results obtained; Development of a plan to make improvements. E-Business and Network Security The main focus of E-Business web security is secure transmission, web server security, and some concerns with client-side security. If the transmission channel and web server are secure, the customer can be absolutely certain that their security expectations will be met. For an acceptable premise of protected online activity, web security is necessary. Where web security deals with preventing attacks on websites classified as attacks on information and accessibility [5]. How to Evaluate a Website Since the early 1990s, university researchers have proposed several approaches for evaluating websites. The widely used techniques include benchmarking, capability analysis, case work, experiment, survey and online evaluation [6]. Although many people evaluate websites (especially trading websites) based on the appearance and behavior of the websites. So, we must proceed to evaluate different quality measures in the area of ​​accuracy, integrity, security, support and impartiality. Website evaluation criteria have been offered in different contexts in subsequent years. As shown in the figure, the overall website elements are further classified in terms of six components. Look & Feel focuses on the aesthetic appearance of a web page, its readability, download time, as well as its browser compatibility. The navigation ensures an intuitive flow throughout the website, where the web pages are logically organised, easy to use and clearly defined. Navigation on a website can be evaluated in terms of the presence of a site map, search engine performance, internal links, etc. Credentials highlight the trustworthiness of a website owner, as well as the reliability of the information available on the site. Content establishes the accuracy and validity of textual and visual information. Your evaluation determines whether the information available on the website is complete, appropriate, accurate and regularly updated. Customization (or personalization) features on a website allow users to modify page elements to suit their preferences. PESTEL Framework Analysis We used the PESTEL framework, as shown in Figure 2, to analyze changes in the macroenvironment affecting Amazon. The PEST framework was first introduced by Harvard professor Francis Aguilar in 1967 as a tool for scanning the business environment, useful for spotting business opportunities, identifying the direction of change within the business environment, and avoiding unconscious assumptions when entering a new country, region or market. . In the 1980s, two more factors were added to provide a more complete picture. Political Political behavior refers to "intentional acts of a wide range which may include influence tactics,self-presentation, impression management, voice and helping behavior to manage (create, e-commerce, Political, economic, social, technological, environmental, legal maintain, modify or abandon) the shared meanings of organizational situations so as to produce results desires that would otherwise be unachievable." Therefore, politics is tied to what is actively happening within the company and in society outside the company. EconomicThe economy has a significant impact on the way an organization does business and also on its profitability. Factors include: economic growth, interest rates, exchange rates, inflation, disposable income of consumers and businesses, and so on. These factors can be further divided into macroeconomic and microeconomic factors. Macroeconomic factors concern the management of demand in a given economy. Social Factors Also known asSocio-cultural factors are the areas that involve the shared beliefs and attitudes of the population. These factors include: population growth, age distribution, health awareness, professional attitudes, and so on. Technology Factors We all know how quickly the technology landscape is changing and how that impacts how we market our products. Technological factors influence marketing and its management in three distinct ways: New ways of producing goods and services New ways of distributing goods and services New ways of communicating with target markets Environmental factors These factors have only come to the fore in the last fifteen years about. They have become important due to increasing scarcity of raw materials, pollution targets, doing business as an ethical and sustainable company, carbon footprint targets set by governments (this is a good example of how a factor could be classes political and environmental at the same time). time). Legal Factors Legal factors include: health and safety, equal opportunities, advertising standards, consumer rights and laws, labeling and product safety. It is clear that businesses need to know what is legal and what is not in order to operate successfully. If an organization trades globally, this becomes a very difficult area to manage as each country has its own rules and regulations. AmazonAmazon.com is an international e-commerce company founded in 1995. The name reflects the vision of Sir Jeff Bezos, to produce a large-scale phenomenon like the Amazon River. With Amazon, Amazon.in has announced its presence in the Indian e-commerce space[7]. It also aimed to provide a trusted platform for Indian retailers of all sizes to make their presence felt. Starting with books and films, in the following weeks Amazon.in introduced additional categories including mobile phones and cameras. It provides a range of services such as safe and secure online ordering experience, convenient electronic payments, cash on delivery, easy returns, 365-day consumer service support and comprehensive and globally recognized purchase protection provided by A-Service to- of Amazon.in. Z Guarantee. Amazon.in is also accessible on mobile devices allowing consumers to shop anywhere. It also provides features like Search inside!™ feature with the help of which users can browse books. Not only that, the store features a collection of over 15,000 titles in English and Hindi in DVD, Blu-ray, Blu-ray 3D and Video CD formats (Source: www.Amazon.in)[8]. The primary survey was conducted among 66 people comprising mainly students and working professionals. 30.3% (of the total) are women and the remaining 69.7% (of the total) are male candidates. The, 13(1), 29-51.