Philips is a diversified technology company active in the lighting, healthcare and consumer wellness markets. The company is headquartered in the Netherlands (Amsterdam). Fredrick and Gerard Philips founded Philips in the year 1891 in the Netherlands in Eindhoven for the production of incandescent lamps and other electrical products. The Philips foundation dates back to 1891 when Anton laid it, Gerard Philips founded in the Netherlands a place called Eindhoven, Philips & Co. the company began producing lamps with carbon filaments and, in a short period, the company was among the most major European manufacturers (Archive, 1952). The article helps in the analysis of Philips company, metrics and calculations applications, as well as marketing strategies and recommendations. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Metrics and Calculations Applications The first sets of measurement methods and metrics that help the marketer keep up with generating his key objectives. The lead waterfall is a graphic that helps the marketer guide their development by imagining what they want to accomplish each day. As the month goes by, they are able to track what they actually achieved each day and can compare the results to their goals (Mabotuwana, 2017). The traffic cascade is the same perception as that which can be used for traffic. , which is very important if the marketer hopes to reach a certain lead goal. The marketer will be able to use a waterfall to closely monitor traffic growth. If the Philips company falls behind, it will be able to act quickly, perhaps generating content that will get more customers reading at a faster pace. Another metric is the average lead closure rate, recommended on a monthly basis. It will help the company's marketer to monitor the quality of leads in a given period. The average growth of business leads per day per month over a month is a metric used by a large number of marketers in tracking monthly growth, but as the smallest number leads per day of the business month, it tracks the growth of the month. It's very different and very important because not all months are the same length. This metric will help the marketer more fairly measure growth by drilling down into how much can be produced in a day of operation. Marketing Strategies and Tips The marketing strategies that I will recommend for the company are the best advertising strategies for the company. The first strategy is that they should target their audience. The company should be able to create an accurate customer target profile based on the information they have collected. Additionally, they should be able to measure and track their advertising. Online advertising platforms like Facebook and Google AdWords will provide the company with detailed statistics regarding the company's ads and help determine which things are working and which are not. On advertising strategy, company recommendations should also brand their products well for advertising. Customers should be able to immediately identify your products based on your images, color choice, copy, and typeface or logo. Over time, customers will be able to identify products and respond to your layout ad (Hulland, 2018). The company's main goal should be to showcase its products in expected places with ads that look familiar and resonate consistently with target customers. Keep in mind:.