Brand positioning refers to the “target consumer” motive to purchase the brand in preference to others. It is a very grateful method in the marketing arena. It ensures that all brand activity has a common purpose; is driven, directed and delivered by brand benefits to purchase; and focuses on all customer touchpoints. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay To create a distinctive place in the market, you need to carefully choose a niche market and create a unique advantage in its mind. Brand positioning is a means by which an organization can represent to its customers what it wants to achieve for them and what it wants to mean to them. Brand positioning shapes customer views and opinions. Brand positioning can be defined as the act of creating a brand offering in such a way that it holds a distinctive place and value in the mind of the target customer. Brand positioning involves identifying and determining points of similarity and differences to ascertain the right brand identity and create an appropriate brand image. Brand positioning is the key to marketing strategy. A strong brand positioning directs the marketing strategy by explaining the details of the brand, the uniqueness of the brand and its similarity to competitor brands, as well as the reasons for purchasing and using that specific brand. Positioning is the basis for developing and increasing the knowledge and perceptions required by customers. It's the only feature that distinguishes your service from that of the competition. Positioning is a marketing concept first introduced by Jack Trout and later popularized by Al Ries and Jack Trout in their bestselling book "Positioning - The Battle for Your Mind." This differs slightly from the context in which the term was first published in 1969 by Jack Trout in the paper "Positioning". In it, positioning is a game that people play in today's me-too market." In the publication Industrial Marketing, which shows that the typical consumer is overwhelmed by unwanted advertising and has a natural tendency to discard all information that does not they do not immediately find a comfortable (and empty) space in the consumer's mind. The concept was later expanded in their first book, "Positioning: The Battle for Your Mind", in which they define positioning as "an organized system for finding. a window into the world". mind. It is based on the concept that communication can only take place at the right time and under the right circumstances".Five Brand Positioning FactorsBrand AttributesWhat the brand offers consumers through features and benefits.Consumer ExpectationsWhat consumers expect to receive from the brand.Competitor AttributesWhat other brands in the market offer through features and benefits to consumers.PriceAn easily quantifiable factor: your prices compared to those of the competition.Remember: this is just one example. Get a custom paper from our expert writers now.Receive Custom EssayConsumer PerceptionsThe perceived quality and value of your brand in the mind of the consumer.