Why Charity Matters - Wrasac's Assessment charity The main aim is to assist and support women who have suffered any form of sexual violence, abuse or exploitation. The charity is looking to increase the volume of unrestricted funds raised for use in other areas of the organization by ensuring all areas are supported. Most funding obtained by the charity is restricted funding, meaning it is given to the organization for a specific purpose and must be spent where it is allocated. This report aims to establish why charity is important and investigate Wrasac's supporting strategies to increase awareness and engagement through the use of various marketing networks. By expanding its social media presence, the charity will look to reach a wider audience to engage and educate potential volunteers and sponsors. The result is sustainable, incremental growth of unrestricted funds in line with restricted funds year over year. In addition to participating in local events, the charity can develop strong relationships with larger charities and businesses that can help raise awareness of the cause. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayCharity Organization Problems and SolutionsResearch has shown that WRASAC currently operates with outdated procedures. To enable growth in today's market, innovative strategies are needed to connect with potential sponsors. Charities' lack of engagement and awareness online and within the local community is one of their key issues, which overall hinders their chances of growing their unrestricted funds. By continually developing its online and offline relationships with existing and potential donors, the charity has the opportunity to strengthen relationships with the public, which will benefit the organization overall. Investigations into this matter have shown data of rape and abuse that has gone undetected by the Tayside Police Division in Dundee in recent years, as can be found in an article written by the Evening Telegraph. Due to this significant figure of undetected abuse, Wrasac must explore different methods to promote her organization in order to support the suffering woman through her horrific experiences. By increasing awareness and involvement within the local community, Wrasac has the power to lower abuse statistics by helping women find their voice and report their abuser to the police. One specific way to help the charity develop its online presence is to entrust this task to a group of volunteers who specifically excel in this department. The charity should consider approaching and recruiting high school/college and university students who are looking for extra experience and volunteer work for future reference. Using young, fresh minds will give the charity better opportunities to raise awareness of their cause as these people are the most up to date in effective communication online. Having people dedicate their time to posting content on each of Wrasac's social media sites will helpthe charity to remain relevant and known in its sector. Currently, Wrasac's online presence is managed solely by the charity's manager, who has countless other responsibilities and can't keep up with the day-to-day running of each site. Due to this continued pressure, the charity's online existence is unremarkable, now containing 3 Facebook pages, 1 current, 1 last updated in 2013 and the other in 2014. The organisation's Instagram has only 6 posts between March 18th and August 19th. This lack of commitment is one of the reasons why the charity's unrestricted funding is so low that the organization needs to consider changes that need to be made in this department to help engage people on a deeper level. Kurt Lewin's change management model is an ideal approach when an organization needs to fundamentally change to grow and prosper. The theory ensures that the organization analyzes every feature that needs to be changed correctly and helps expose any invisible flaws that may hinder the success of new implementations. (Ben Mulholland, 2017). This particular change model is a simple and easy to understand framework for addressing change within an organization. This contrasts with the ever-increasing demand for the charity to become more advanced in the social media department to grow and prosper in the future. William Pollard once said, “Without change, there is no innovation, creativity, or incentive to improve. Those who initiate change will have a better opportunity to manage the change that is inevitable.” Social media is a key tool for engaging potential donors and sponsors, it is a means by which the organization can meet entirely new audiences in a cost-effective way. Using social media rather than traditional forms of advertising, therefore, allows the organization to be seen by a greater percentage of people at a lower cost, as can be found in an article on the website (Big Foot Digital, 2019) . Benefits of Social Media for Charity Having a group of volunteers who can manage the social media platform on behalf of the charity will benefit the organization completely. More time and energy spent in this department will ultimately result in growth in unrestricted funding as awareness and commitment from the organization increases. The urgent change in the charity's presence on social media is demonstrated by recent investigations. Research has shown that cases of sexual crimes, including both rape and attempted rape, have rapidly increased, as can be seen from an article found in the courier. (Jake Keith, 2019). This significant increase in numbers indicates the crucial call for adjustments within this sector, social media will be the start for Wrasac to make a greater difference within the community. The review showed that along with social media, Wrasac's presence in event planning is minimal, the only form of fundraising events that can be found on their social media is their involvement in the Kilt Walk 2019. Wrasac states in its strategic plan for 2018-2023 that it wants to increase the number of people it can help through their experiences. In doing so they stated that one of their strategies is to “promote the service in a variety of formats and methods”. Increased participation in local events should be one of the charity's main priorities in order to achieve the desired goal. Dundee Pride isa marketing opportunity that Wrasac can use to increase awareness and engagement. Pride is an annual event held in Dundee city center - a great place for the charity to connect with people and the cause. Having a permanent home at this event each year will grow the charity's name and provide the opportunity to connect with higher tier charities and organizations in the future for upcoming partnership projects. The annual pledge gives people an increased opportunity to donate to the organization, sign up for volunteer hours or simply learn more about the charity, its causes and its goals. Having a group of people assigned to the social media side of the organization can help promote the charity's participation in these types of events. Create and design special and unique posts that attract potential donors to attend and become more involved in individual events. Slessor Gardens is another area the charity can use. It is located in the heart of Dundee city center and is a great space to hold special events on behalf of the charity to help grow the funds. Having a set of team members who can organize an annual event within this area that includes other major charities can help grow future partnerships and also develop brand awareness with the public. Change in this area is needed immediately, using Kurt Lewin's change model as a guide when developing this strategy will identify the request for change and, in doing so, how it will benefit the charity as a whole. Recommendations Based on the above findings, I recommend that WRASAC develops its relationship with different entities in the area, including schools/schools/universities and also local businesses. Creating a strong bond with each division can benefit the charity on many levels. The charity has the opportunity to grow its voluntary sector with new, young and diverse views that can help develop its current presence within the community. It also offers the charity the ability to create free advertising, growing partnerships with local businesses such as DC Thompsons will help the organization with easy fundraising and awareness. Working side by side with these types of companies will provide the organization with the prospect of developing free advertisements within their company's newspapers, thus increasing awareness of the organization. The theory built within this report reflects the charity's urgent need for change; Using this specific recommendation in analyzing the pattern of change within the organization will help to show the importance of strong and powerful relationships with different sectors within the community which help to raise awareness of the charity . By pursuing ever-stronger relationships with diverse branches within the local community, the charity has the opportunity to produce an increase in easy, unrestricted funding. Collaborating with these divisions during fundraising gives the charity a better chance to connect with the public, while strengthening developing relationships. Simple efforts such as school bake sales and donation boxes at supermarket checkout counters, universities and college parties represent/.

Topic > Why Charity Matters - Wrasac's Assessment charity The main aim is to assist and support women who have suffered any form of sexual violence, abuse or exploitation. The charity is looking to increase the volume of unrestricted funds raised for use in other areas of the organization by ensuring all areas are supported. Most funding obtained by the charity is restricted funding, meaning it is given to the organization for a specific purpose and must be spent where it is allocated. This report aims to establish why charity is important and investigate Wrasac's supporting strategies to increase awareness and engagement through the use of various marketing networks. By expanding its social media presence, the charity will look to reach a wider audience to engage and educate potential volunteers and sponsors. The result is sustainable, incremental growth of unrestricted funds in line with restricted funds year over year. In addition to participating in local events, the charity can develop strong relationships with larger charities and businesses that can help raise awareness of the cause. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayCharity Organization Problems and SolutionsResearch has shown that WRASAC currently operates with outdated procedures. To enable growth in today's market, innovative strategies are needed to connect with potential sponsors. Charities' lack of engagement and awareness online and within the local community is one of their key issues, which overall hinders their chances of growing their unrestricted funds. By continually developing its online and offline relationships with existing and potential donors, the charity has the opportunity to strengthen relationships with the public, which will benefit the organization overall. Investigations into this matter have shown data of rape and abuse that has gone undetected by the Tayside Police Division in Dundee in recent years, as can be found in an article written by the Evening Telegraph. Due to this significant figure of undetected abuse, Wrasac must explore different methods to promote her organization in order to support the suffering woman through her horrific experiences. By increasing awareness and involvement within the local community, Wrasac has the power to lower abuse statistics by helping women find their voice and report their abuser to the police. One specific way to help the charity develop its online presence is to entrust this task to a group of volunteers who specifically excel in this department. The charity should consider approaching and recruiting high school/college and university students who are looking for extra experience and volunteer work for future reference. Using young, fresh minds will give the charity better opportunities to raise awareness of their cause as these people are the most up to date in effective communication online. Having people dedicate their time to posting content on each of Wrasac's social media sites will helpthe charity to remain relevant and known in its sector. Currently, Wrasac's online presence is managed solely by the charity's manager, who has countless other responsibilities and can't keep up with the day-to-day running of each site. Due to this continued pressure, the charity's online existence is unremarkable, now containing 3 Facebook pages, 1 current, 1 last updated in 2013 and the other in 2014. The organisation's Instagram has only 6 posts between March 18th and August 19th. This lack of commitment is one of the reasons why the charity's unrestricted funding is so low that the organization needs to consider changes that need to be made in this department to help engage people on a deeper level. Kurt Lewin's change management model is an ideal approach when an organization needs to fundamentally change to grow and prosper. The theory ensures that the organization analyzes every feature that needs to be changed correctly and helps expose any invisible flaws that may hinder the success of new implementations. (Ben Mulholland, 2017). This particular change model is a simple and easy to understand framework for addressing change within an organization. This contrasts with the ever-increasing demand for the charity to become more advanced in the social media department to grow and prosper in the future. William Pollard once said, “Without change, there is no innovation, creativity, or incentive to improve. Those who initiate change will have a better opportunity to manage the change that is inevitable.” Social media is a key tool for engaging potential donors and sponsors, it is a means by which the organization can meet entirely new audiences in a cost-effective way. Using social media rather than traditional forms of advertising, therefore, allows the organization to be seen by a greater percentage of people at a lower cost, as can be found in an article on the website (Big Foot Digital, 2019) . Benefits of Social Media for Charity Having a group of volunteers who can manage the social media platform on behalf of the charity will benefit the organization completely. More time and energy spent in this department will ultimately result in growth in unrestricted funding as awareness and commitment from the organization increases. The urgent change in the charity's presence on social media is demonstrated by recent investigations. Research has shown that cases of sexual crimes, including both rape and attempted rape, have rapidly increased, as can be seen from an article found in the courier. (Jake Keith, 2019). This significant increase in numbers indicates the crucial call for adjustments within this sector, social media will be the start for Wrasac to make a greater difference within the community. The review showed that along with social media, Wrasac's presence in event planning is minimal, the only form of fundraising events that can be found on their social media is their involvement in the Kilt Walk 2019. Wrasac states in its strategic plan for 2018-2023 that it wants to increase the number of people it can help through their experiences. In doing so they stated that one of their strategies is to “promote the service in a variety of formats and methods”. Increased participation in local events should be one of the charity's main priorities in order to achieve the desired goal. Dundee Pride isa marketing opportunity that Wrasac can use to increase awareness and engagement. Pride is an annual event held in Dundee city center - a great place for the charity to connect with people and the cause. Having a permanent home at this event each year will grow the charity's name and provide the opportunity to connect with higher tier charities and organizations in the future for upcoming partnership projects. The annual pledge gives people an increased opportunity to donate to the organization, sign up for volunteer hours or simply learn more about the charity, its causes and its goals. Having a group of people assigned to the social media side of the organization can help promote the charity's participation in these types of events. Create and design special and unique posts that attract potential donors to attend and become more involved in individual events. Slessor Gardens is another area the charity can use. It is located in the heart of Dundee city center and is a great space to hold special events on behalf of the charity to help grow the funds. Having a set of team members who can organize an annual event within this area that includes other major charities can help grow future partnerships and also develop brand awareness with the public. Change in this area is needed immediately, using Kurt Lewin's change model as a guide when developing this strategy will identify the request for change and, in doing so, how it will benefit the charity as a whole. Recommendations Based on the above findings, I recommend that WRASAC develops its relationship with different entities in the area, including schools/schools/universities and also local businesses. Creating a strong bond with each division can benefit the charity on many levels. The charity has the opportunity to grow its voluntary sector with new, young and diverse views that can help develop its current presence within the community. It also offers the charity the ability to create free advertising, growing partnerships with local businesses such as DC Thompsons will help the organization with easy fundraising and awareness. Working side by side with these types of companies will provide the organization with the prospect of developing free advertisements within their company's newspapers, thus increasing awareness of the organization. The theory built within this report reflects the charity's urgent need for change; Using this specific recommendation in analyzing the pattern of change within the organization will help to show the importance of strong and powerful relationships with different sectors within the community which help to raise awareness of the charity . By pursuing ever-stronger relationships with diverse branches within the local community, the charity has the opportunity to produce an increase in easy, unrestricted funding. Collaborating with these divisions during fundraising gives the charity a better chance to connect with the public, while strengthening developing relationships. Simple efforts such as school bake sales and donation boxes at supermarket checkout counters, universities and college parties represent/.