There are many social media platforms in today's world, but only those few are successful those who take care of all seven aspects of the experience user. All these aspects play an important role in deciding the fate of the product. To be successful they need to add special features on top of the basic functionality that help them stand out from the crowd. These special features that help attract users are known as desirability. Desirability is one of the key features that help gain popularity of social media platforms. Keywords: user experience, social media platforms, desirability. I. Introduction The success or failure of a product on the market is determined by the UX of that product. UX is mainly about the usability of the product. But usability is not exclusively linked to UX. Although usability is the main part of ux. But we must pay attention to all aspects of UX to ensure the success of the product in the market. In today's world there are many social media platforms such as Facebook, Instagram, Twitter, Snapchat, Googleplus, LinkedIn, Pinterest and many more. They offer a variety of features. But to succeed in the market they must take care of all aspects of UX. They should ensure that their user gets the best experience. They have to earn the trust of their users. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay According to Peter Morville[1], there are 7 factors that completely describe the user experience. Sources: Peter MourvilleFig 1 Aspects of user experienceII. Methodology An online and offline survey was conducted in which 100 people participated. In which there were 47 people in the age group 16-26, 42 people in the age group 26-38 and 11 people in the age group 38-50. They were asked some questions about their opinions on various platforms and how they use them, for which a questionnaire was prepared. All seven user experience factors, namely useful, usable, findable, credible, desirable, accessible and valuable, were rated out of 5. They were asked what particular feature of their favorite social media makes that platform desirable. III. literature review Social media Social media platforms provide people with the opportunity to interact and share their opinions with friends, family and the public. Social media platforms have given young people a new way of communicating that depends on user-created content. They have a new way of interacting. It has become ubiquitous over the past decade. [2] Social networking can be considered as "the act of engagement", while social media is the tool used for communication with mass audiences [3]. It provides many features. Different social media platforms offer different features. There are many things we can do on social media. We can post our photos, videos. We can also ask people for their opinions. We can share where we are flying or where we checked in. We can post some crazy photos in some interactive filters. We can publish our opinions in just 280 words and still be the best at expressing ourselves. We can also look for jobs that interest us and support people for their skills. We can connect with people from different regions or our country to express a common interest. We can form groups and interact with people. UsabilityUsability means that the product must be easy to use. Users should beable to easily use the product and achieve their goal in a short time. Product functionality should be kept as simple as possible. It should not be made complex. For example, the basic function of the air conditioner is to control the temperature of the room in which it is placed. Therefore the function control should only affect basic functions such as temperature increase/decrease, on/off and timer. Hundred control options are not required, as this only leads to complexity and the user cannot even use the product correctly. The fundamental function of social media is to see what our friends are doing. What if we have to follow a complex step to see their activity? This will lead to frustration and people will move to other platforms. FindableFindable means that the product must be easy to find whenever we want to use it. In the case of digital products it means that we should be able to easily find the features and content of the product. If you can't find a product you definitely won't buy that product. In a dictionary, in which there are hundreds of pages or even thousands, all the words are organized in alphabetical order, whenever we have to look for the meaning of a word we will simply look for its initial character in the dictionary and we will easily find the meaning of the product in very short time. What happens if the words in the dictionary are not arranged in sequence, to search even a single word we have to search the entire book and this will waste a lot of time. Surely, no one will like to buy or use that product. In the case of social media platforms, all the necessary features should be easily found. No one will like to waste time searching for the necessary features and will move to other platforms. CredibleCredible refers to the user's ability to trust the product provided by the company. The product should do its intended job properly. It should also work for a considerable period of time. Data privacy is also important in the case of social media. Randall Terry [4] said, “Fool me once, shame on you.” Fool me twice, shame on me. “Customers will not give you a second chance if you intend to betray their trust. The company has to earn the trust of its customers, only they will buy or use their products. In social media users many times users share sensitive information with the their known person. It is the platform's responsibility to ensure the privacy of this type of data. The day it fails to do so, it will lose its current and future customers. Desirability can be considered as an additional attribute that goes beyond usability Usability is defined as the minimum of design capable of satisfying all the basic needs of the product. Whereas desirability is an additional attribute to usability that encourages the customer to continue using the product for a longer time. long. Acts as a driving force to make the customer use the product. Desirability can be achieved through branding, aesthetics and emotional design. There are more chances that the customer will boast and create buzz about the product which has more desirability rather than the regular product. Let's take two watch brands Rolex and XYZ. Both produce designer watches. Watches from both brands are useful, usable, findable and credible. They fulfill the basic functionality of the watch telling the time. However Rolex watches are more desirable than XYZ or other brands. This does not mean that other brands' watches tell the timewrong. Almost all social media platforms satisfy basic usability. But to stand out from the crowd it must be desirable. Only then will it attract more customers and retain the previous one for a longer period of time. AccessibilityAccessibility means that all types of users should be able to access or use the product. Whether it is a healthy person or a person with a disability. Accessibility is mostly overlooked in the design process. Accessibility basically means that people with disabilities can use a product. Accessibility basically means making the interface more perceivable, usable and understandable for people with a wide range of abilities [5]. It also makes the products more usable by the user in a wide range of circumstances, environments and conditions. For example, with accessible newspapers people with different types of disabilities should be able to receive news. A blind person should be able to hear the news, a deaf person should be able to read the news, a handicapped person should be able to receive the news easily without making many movements. With accessibility, more and more users can benefit from the product. Similarly, in the case of social media platforms, a blind person should be able to share and receive information in the form of audio, a deaf person should be able to share and receive information in the form of text, a mute person should be able to obtain information via audio or text, a disabled person should be able to obtain all information by making minimal physical movements. ValuableValue means that the product should provide value to the people who create it as well as those who create or use it. [6] A product should offer more value than its price. It should be borne in mind that value is one of the key factors influencing the purchase decision. It decides the initial success of the product. Without value neither the user will purchase or use the product nor will the product be created. For example, if there are two pens worth $1 and $100 respectively. Both can write 50 pages. Both pens offer the same value to the user. So, surely the $1 product will be successful as its price is low and offers the same value as the $100 pen. In the case of social media platforms, they must provide value to entrepreneurs and users. Users will not use a platform that offers them no value. They will only be successful if they offer the customer or user more value than the value paid for it. IV. analysisThere are many social media platforms. We analyzed the UX of Facebook, Instagram, Twitter and Linkedin. A survey was also conducted in which people of different age groups participated and shared their opinions on these platforms and what are the factors that make their favorite social media desirable. FacebookFacebook is a popular social media platform. First, Facebook was only released as a website. After some time, its Android and iOS apps were launched. He can be considered the pioneer of the social media era. Its user interface is blue in color, which is very soothing to the eyes. The first thing we see when we enter the website is the news feed. Here we can see all the posts of our friends. All features are easily found. Facebook caters to almost every aspect of user experience. It is useful as it fulfills all the features of social media. We can easily connect with our friends. We can add friends to the friends list by clicking the Add Friend button, but alsothe other person must accept your friend request in order to receive updates from your profile. Facebook Messenger is a very popular feature as we can easily send messages to our friends from our mobile phone. If someone sends us a message, a speech bubble with the sender's profile picture will appear, so you don't need to open the app separately. We just need to click on the speech bubble and we can chat with friends immediately. Thus, making it easier to use. Facebook tracks user activity and uses the data to target advertisements. There are too many ads which make it annoying. Therefore it cannot be considered credible. Sometimes you feel lost because there are many features and you can't find the particular one you were looking for. Most people say that Facebook is desirable because there is too much freedom on Facebook. We can share more types of posts on it. We can also share links within it, which makes it beneficial for those who want to promote their own websites or blogs. We can also share YouTube videos. It also creates personalized messages for us on various occasions that make people feel connected to it. This connection makes it valuable. Make videos for our birthday and other different occasions. However, Facebook's desirability has declined in recent years due to the release of many other social media platforms. The following results were obtained from the survey: Instagram was launched in October 2010 exclusively on ios. But then, after a year, its Android version was released which helped it gain more and more popularity. Its web version was also released after some time. It has limited functionality. It is mainly used as a photo and video sharing platform. There are many interesting features for editing users' photos and videos. We can add various filters and tags to our posts. Its user interface is very impressive. Its appearance is clean. On the home screen you can see posts from people you follow and their stories. At the bottom there are 5 icons representing different features. We can access it easily from there. It is useful, usable and available. Instagram has more privacy since we can control who can see our posts or who can message us. IT records much less user activity and uses it to show posts based on our interests. There are fewer advertisements on it. It is also a great platform to showcase our talent. Most people said that the photo and video editing features make Instagram desirable. There is a new feature called boomerang which is very interesting and people like it a lot. His stickers are truly amazing. Its photo filters are very good. The hashtag is the other feature that makes it desirable. The double tap to like feature is loved by most people. We just have to double tap on the post we liked and a heart will appear and the post will be liked. Improve the experience. The following results were obtained from the survey:[image: ]Fig. 3 Result of InstagramTwitter UXTwitter is another social media platform. It is available on the website, Android and iOS. Users post and interact with small messages known as tweets. Initially the limit for these messages was 140 characters, but this was later increased to 280 characters. Almost all celebrities, politicians and world leaders are registered on it. As it is one of the best ways to share news with the masses. We can inform ourselves about what is happening in the world using Twitter. We can send a message to the masses with the help of a.