Many, including some Genbeta readers, wonder how URL shortening companies make money. If it is true that the boom in this type of service was seen a couple of years ago, today there are still some that are well known to everyone: bit. yes, tinyurl, goo. gl, etc. The question of how these services earn money is very common because when you use them you apparently do not see any monetization system, but in this article we will try to explain how they generate money. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Direct or indirect redirect? Within URL shorteners there are some that redirect the user directly to the shortened page and others that send the user back to the service page where they show the original content in a frame. In the second case, advertising comes into play, given that in recent years there have been several shorteners who have used the second method to introduce Google AdSense and ads from other advertising platforms. Obviously it will depend on the amount of money that the different shorteners will be able to generate directly on the traffic that they are able to redirect through their services. Business Services and Analytics Other services offer more than the basic URL shortening functions. The main reference in this case is bit. ly are your business package. For $995 a month any business can create their own short addresses as well as have access to an analytics service that shows all kinds of statistics on the clicks received from the different published links. Many companies see a lot of value in these types of statistics (the same way they find value in other data from Google Analytics and other similar services), as they can quickly see which links are the most popular or where users are coming from. they click on them It is, in short, an added value to the basic function of the abbreviation. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay The Reality of Shorters But the reality is that very few shorters are able to build a stable business model around their core business. This is one of the reasons why we have seen many (many) shorteners appear and disappear in recent years. Only a few have remained over time. It must also be kept in mind that these are services that require very little initial investment and rarely generate costs. Furthermore, some, like tinyurl, belong to a single person so it is not strictly necessary to generate a significant amount of money.