IndexWhy are blogs valuable?Evaluation then and nowContent calculationMethod 1: Based on a unique rangeMoz Domain AuthorityMajestic Trust FlowDifference in categories and target groupExtra questions with intensive collaborationThe number of posts published by blogs on WordPress.com, both on subdomains and on your own domains. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Why are blogs valuable? Working with bloggers and influencers can be invaluable to your brand. Certainly if we know that people watch television less and less and are increasingly oriented towards the field of new products by reading blogs and social media. Even marketers themselves indicate how important blogs are to the marketing mix. According to 53% of content marketers, blogging is the most important marketing tactic for them. This is important because blogs are often the first way to bring potential customers into the marketing tunnel. Valuation then and nowIn many cases, the big question remains for bloggers and advertisers: how much is this collaboration worth. Jan Kuper also tried in 2014 to calculate the value of a blog post. In 2014, bloggers also tried to calculate the value of a blog post. Since then it has been common opinion that a blogger can request an initial rate of fifty euros and ten euros per thousand visitors. Content calculation With the knowledge of the time it was a good start to arrive at a value. There was far less data available on blog performance at the time, and collaborations between bloggers and brands have expanded dramatically in recent years. As people have started reading more blogs and advertisers want to reach people there, the call for greater transparency and clarity has increased. The problem for advertisers is how much does a blog post cost, what is the reach of websites and how much does it get me to readers or customers? To clarify this point, LinkPizza has collected data from over 15,000 campaigns since 2016. To correctly calculate all the metrics, we used the Google Bigquery tool, which allowed us to combine, store and merge the various data sources. In this way we can enrich the data of the LinkPizza system with data from Google Analytics and advertising data from Google and Facebook. Based on all the available data, we've come up with three different ways to define the value of a blog post: unique reach, impressions, and SEO ranking, also known as findability. The three ways of website valuation below help advertisers and bloggers to see for themselves which metrics are most relevant to the situation or campaign.Method 1: Based on a unique rangeWith the current fragmentation of the media landscape, effective and unique coverage has become a key objective for advertisers. That's why reaching certain niches is extremely valuable to advertisers. We performed a data-driven calculation to quantify this value. Unique reach is measured in LinkPizza and represents the number of visitors who visit the site within a given period. Statista.com research shows this is the most important goal for advertisers. Method 2: Based on Website ImpressionsThe second way to calculate the value of a blog post is based on website impressions (also called views). The definition of impressions is how many times the website was viewed in total per month. Google also uses the term impressions if advertisers want to advertise on the Google Display Network. So this is already a good indicator of the value of an impression. If you want to buy impressions through the Google Display Network, you pay on average.