It is important to establish some of the causes, effects, and factors of online shopping scams through past research and even first-hand experiences of scammed buyers. Scammers use the latest technology to create fake retailer websites that look like genuine online retail stores. They may use sophisticated designs and layouts, possibly stolen logos. In the world of e-commerce, fake sellers would create fake online stores along with their fake identities, and after deceiving their victims, they would disappear like a bubble. So what could be the possible causes, effects and factors of the presence of fake sellers? Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayAmazon is one of the largest international e-commerce companies that ships millions of products from the United States around the world. With its international reach, Amazon is more prone and open to scams and any fictitious seller can take advantage of it. A seller opens a new merchant account on Amazon, which is incredibly easy to do and doesn't involve any kind of verification process, and then begins selecting a large quantity of popular items to sell at incredibly low prices, which he can do with just a few clicks using Amazon's simplified seller platform. When a customer places an order, the seller claims that the item has been shipped and will arrive in about three to four weeks and often provides a false tracking number. But they never actually ship anything. They simply sit and wait for Amazon's two-week payment cycle to run its course, after which they collect their money. Often the customer only becomes suspicious after the expected delivery date, which is often enough time for the scammer to escape with the money. Nationwide, according to the ACG's acting director, Senior Superintendent of Police Marni C Marcos Jr., the group has investigated a total of 555 online scam cases from 2016 to date, which fall under Article 315 of the Code revised criminal or fraud. 44 of the 555 total cases of online scams cover the period from 2017 to today. These reported complaints include online transactions, especially online selling and purchasing. A local fake sale incident also occurred when a man used someone else's identity on Facebook to scam not only the seller, but also the buyers. Jocel Acain Bejerano, 26, a resident of Purok Pagasa Seminary Drive in Barangay West in Tagum City, was charged with Lations of Section 4 (Cybercrime Offenses) of Republic Act 10175 or The Cybercrime Law, and Article 315 ( Use of fictitious name) of the Revised Penal Code. Bejerano was charged based on the complaint of victim Jonathan Sollos Paorco, 26, a resident of San Gabriel Creek in Buhangin District in Davao City, that the former took advantage and used his name and photos as " fake buyer and fake seller" online. . Social network businesses face a similar problem; they depend on their users to post accurate profiles. Just like in the physical world, trust in the online world is often misplaced; not everyone keeps their promises. Second, trust creates the conditions for its own abuses; a person cannot be deceived unless they trust a scammer in the first place. The convenience of the Internet, especially social media, really makes it much easier for fake sellers to register and then approve their evil plans. Furthermore, the results show that trustworthiness promotes both purchase intention and actuality.