IndexPurpose: AsdaCommunication: NikeCommunication: AsdaUsability: NikeUsability: AsdaWhite Space/Pacing: NikeWhite Space/Pacing: AsdaLayout: NikeLayout: AsdaImages & Colors: NikeImages & Colors: AsdaNike: Asda :The client-side factor:The server-side factor:Browser compliance:ConclusionNike is a huge marketplace/company that focuses on sports equipment such as football boots, basketball shoes, tracksuits, jerseys etc. Nike is a major sporting goods supplier company that rivals top sports companies like Adidas. Asda is a trading company that sells groceries. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Compare the website design principles used in two websites, including their suitability for the intended audience and intended purpose. One of the main principles of website design is purpose. Their ambition of the Nike website is to get customers to buy their products such as sneakers and tracksuits. When you go to the front page, Nike always shows a static product image or video playing in the background, such as an image of tracksuits or sneakers where you can get early access, or a video ad playing in the background. Nike's main intention is obviously to attract customers' attention and gain reputation to make their business successful. They are also trying to provide information to customers about their products. Their intended audience is people who love sports or athletes who run, etc. Nike is doing this because there are many people who love to play sports even if you are a male or a female. Therefore, they sell products such as sneakers, tracksuits etc. that attract attention. Nike also used famous athletes like Lebron James (NBA basketball player), Cristiano Ronaldo (football player) to advertise their products. This method is very effective because these famous players are role models for the world. They are known for being the greatest athletes of all time. This means that they are admired by everyone. Therefore, many customers will want to purchase the product they wear or similar. Nike allows you to customize the products of your choice online. This method is mainly used by young athletes or children/adolescents. This method is used because many customers may not like the original one, so they will try to decorate it by their choice. Nike is an online based product, which means it sells products online. However, they also have their own shops such as Stratford, Whitechapel etc. Purpose: AsdaOne of the fundamental principles of website design is Purpose. Asda wants customers to be able to buy their products. However, they are not just targeting anyone, they are specifically targeting families. Asda sells many groceries and food. However, they show ads that are like a family package that includes a discount. This is an effective way to capture customers' attention. On a holiday like Christmas, on their website, they reveal new products or an expensive product, but they have reduced the price. This method is used so that many customers can be able to buy many products, which increases Asda's profit and they can get a good reputation. The intended audience is obviously customers. However, they are not just targeting anyone, they are specifically targeting families. Asda does this because there are many people who love delicious meals that are quite cheap and sometimes expensive. They also target the public who buy online. This means they make a lot of purchases online. Unlike Nike,they do not use famous models such as Cristiano Ronaldo (football player) and Lebron James (NBA basketball player). However, it shows what Asda as a company has achieved. Which therefore means that they suggest they are the best supermarket. Asda is online based, which means it sells products online. However, they also have their own stores such as Leyton, Beckton, etc. Communication: NikeNike has links/partnerships with large social media companies/websites such as Instagram, Twitter, Facebook and YouTube. Nike is associated with these social media websites/apps because they want social media users or customers to know about their company. Just like if a new product comes out or has been released. Nike has partnered with Instagram to showcase images and videos about their new product. Furthermore, they let models like Rafael Nadal (tennis player) and Raheem Sterling (football player) wear these products to prove that they are worth buying. Nike uses YouTube to display advertisements. These ads once again reveal role models. Sometimes they interview them about how Nike products help them, for example: running, jumping, etc. All this to attract customers' attention to purchase the product. Nike has added visible captions on the main page to show that a new product has been released or will be released soon. These methods all serve to organize information so that the user or customer may be able to gather information very quickly. Communication: AsdaAsda has links/partnerships with huge social media companies/websites like Twitter, Instagram and Facebook. Asda has partnered with Instagram because it can post videos and images about its products and upcoming events such as Supporting Child`s Need. Asda has links with Twitter because it can also post events, products and videos. However, the advantage of Twitter is that it allows the user to see trends. Therefore, if Twitter posts an exciting event, many Twitter users will comment on it. This way it captures customers' attention so that customers have the information they tended to want. They have different headers or products and subheadings for older products Usability: Nike Nike product pages work well. Since Nike's target audience is men and women, teenagers and above, there is no confusion because the information and layout seems well organized so that even a beginner can use the website. Other than that, it works well on all digital devices, be it tablets, laptops, etc.,Usability: AsdaAsda product pages also work well. Since Asda caters to the public, everyone, including the elderly, can also use the websites because they are easy to use. All the information and layout looks good and the links between pages work well. Likewise, it works on all digital devices like tablets, PCs etc. White space/spacing: NikeWhite Space is important because too much information collected will not be pleasing to the customer or the user's eye. This means the website is messy. However, Nike's website has a lot of white space. The product information is not cluttered and looks clean and tidy. This means that it will be good for customers or users as they will know and understand where to look for information, etc. White Space/Pacing: AsdaAsda's website also has a lot of white space on a huge screen like a tablet and a tablet. Laptop that won't confuse the customer. However, on a smartphone or mobile phone, Asda's information seems a bit lumped together. Knowing there are more than a billion smartphone users is not good for Asda. Layout: Nike The layout is important because it must be clear and understandable.Other than that, where for example: The title should be and the heading etc. for each page. The Nike page layout is organized. The icons that you can click to go to another page are clear to see and understand. The logo is always at the top of the page.Layout: AsdaAsda's layout is organised. The menus that you can click to go to another page are clear to see and understand. The logo is always at the top of the page. Also, the icon acts as a help so you know what happens if you click on the icon. Images and Colors: NikeNike has not really put any color on their websites. However, the color they have the only thing they have is black and white which makes it look simple but not many audiences are not that attractive. Their logo is not that attractive as it only shows a check mark colored in black. However, anyone who looks at this logo will immediately recognize that it is Nike that sells brands. They have images on their products and brandingImages and colors: Asda's websiteAsda is also white due to white spacing and some text is written in green. Furthermore, the logo is also simple because it has a generic color which is green. Unlike the Nike logo, the Asda logo is written as 'Asda' so anyone will know it. They have images of the event that is approaching, for example: Christmas and what products they have discounted. Analyze how website design principles are used to produce creative, high-performing websites that meet customer needs. Nike: Customer needs are all different. Nike's purpose is to allow you to look at products online to make a purchase or go to the store. This means that Nike needs features that help the user find what they want to see. Nike's structure is unique because the first thing when you go to the first page, you will see the search bar in the top right and the icons are in the top center. It is used to go to another page, so it is a hyperlink that quickly drags the user along. Putting the icon at the top makes it easier for the user to see what they want to discover. This can be used even by beginners and is easy to use. Additionally, a search bar is also an effective method because it allows the user to enter what they want to discover or search for. It's like a shortcut for the user to find the page. The icon provides a huge drop-down box that displays options for men, women and children, for example: shoes, clothing. The new product image on the screen doesn't take up the most space unless there's a new product coming. This method is used to attract customers' eyes to the new product. If the size of the images is large, the page will take forever to load, however the Nike website page loads very quickly, so there are no problems. The feature that "stands out" is the huge multimedia content and objects on the front page. Not only does it reveal the new product coming soon, but it is a hyperlink to go to another page that displays other related products. Nike has not added any animations to attract users, however they have added other supplier companies they are associated with above, which may be relevant to some audiences or users for additional options. There are not many words and colors, however there are many words written in BOLD to attract customers' attention. Additionally, the size of the logo fits perfectly on the top left of the Nike page. They put the logo on every page because they don't want to confuse the customer into thinking they are on another page. Furthermore, the logo is a hyperlink that takes the user to the main page.This way the user will not always click the "back arrow". Nike's search engine also allows the user to enter only keywords and will display a related list box that is processed quickly. This is a relevant method that allows the user to go to the page related to the keyword. Asda: Customer needs are all different. Asda's aim is to allow you to look at products and make a purchase or view store locations. This means Asda needs features to help them. Asda's structure is different to other websites because the first thing you see is a postcode search bar on the user so it tells you the nearest location. This is an effective method because it will help the user know if they can simply go to the store to make purchases. Additionally, you can see featured products for the user to see and discover. Asda's logo is simple, but you don't even have to remember what the company is called because their logo is written as "ASDA". The image size of the new product is not large. It is very appropriate to see and is clear and understandable. There is a search bar at the top that allows the user to enter what they want to search or discover. The search engine allows the user to enter keywords and optimizes and reveals a drop-down menu related to the keyword. The first related keyword appears first. Unlike Nike, there are no BOLD words to catch customers' attention. However, they have added their logo on every single page to acknowledge that they are shopping at Asda. Likewise, for Nike, it's a hyperlink that takes you to the main page. Similarly, Asda, has menu icons that provide a list box that allows the user to navigate the website. This method allows the user to find out more about Asda and know what other products they are selling. Evaluate how website design principles are used to produce creative, high-performing websites that meet client requirements. I believe Nike met the customer's requirements. Not only did they meet the client's needs, but their creativity and website performance are high. Nike's purpose was to reveal what products Nike sells to users or the public. Therefore, they needed to make the website easy to use and understand. This means they had to create a feature that would help the user search or browse for what they wanted. Features like search engine bar and icons are very effective as users will not get confused or lost. Besides that, the page loading speed of the website must be fast, otherwise you will lose customers and users. However, Nike's websites loaded quickly when you clicked on a product with a hyperlink. Additionally, using the search bar engine is important because it allows new/current users to navigate the website. However, Nike has everything under control. It also allows the user to enter the keyword and a drop-down box for the related keyword will quickly appear. They have provided everything to enable the user to use the website. I believe Asda has met the customer's requirements. I think they met the client's needs and creativity and it worked well too. Asda's aim is to get customers to buy products from their store. Therefore, they needed to make the website simple and understandable even by a beginner who has never used the Internet before. They needed features like a search engine that would allow the user to enter a.