Index Executive SummerySWOT Analysis My BusinessStrengthsWeaknessOpportunitiesThreatsManagement TeamChief Executive Officer (CEO):Head of Finance and Accounting:Head of Marketing:Head of Research and Development:Human Resources (HR) Management:Official Operation: Product and ServiceProduct DescriptionIndustry AnalysisPESTLE Analysis:Target MarketingKey CompetitorsMarketing Strategy:Promotional Measures:Target Customer:Raw Materials:Executive SummeryWe are bringing edible water balls to the market which are brand new and unique products. We aim for a more environmentally friendly way of drinking water, that's why we use the slogan "Drink smarter today for a greener tomorrow". Our products are shaped like a ball. The outer layer of the package is always meant to be peeled like a fruit: a thin outer layer of the membrane peels away to keep the inner layer clean and can then be composted. Places where we see great potential for quafresh are outdoor and indoor events: festivals, marathons, weeding, birthdays and organizational meeting or conference venues where there are basically a lot of people consuming packaging over a very long period of time. brief. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay The initial capital required by our company is BDT 80,000,000.00. Our funding sources will come from personal: BDT 40,000,000.00, bank loan: BDT 25,000,000.00, investors: BDT 15,000,000.00. Our main goal of our business: we will provide high quality hygienic and purified water. And our main goal is to protect the environment from pollution caused by plastic. Because no plastic is used to make the quafresh water ball. Thus, our product will help prevent environmental pollution. Objectives: The main objective is to create a sustainable environment by consuming these water balls instead of water bottles. The material is also cheaper than producing a plastic water bottle. Millions of water bottles are thrown away in Bangladesh, filling landfills and even ending up in the sea. Quafresh is a unique product in our country. Other water companies do not think of this type of product. Quafresh is an ecological product for the populations of our countries. Our product involves immersing a frozen ball of water or juice in a calcium chloride solution aided by a gelatinous layer around the liquid. Our pellets usually come in 50 milliliter, 100 milliliter and 150 milliliter sizes which can also be made into small quantities as needed. As the government has banned the use of plastic, which is used by many companies to make water bottles, an alternative catered for by our quafresh water ball was needed. Quafresh aims to conserve water by minimizing waste and ensuring more equitable distribution across and within states through integrated water resources development and management. Quafresh is waterborne disease control. Because our products will provide nutritional and mineral base water to the consumer. “To meet our customers' expectations by providing exceptional water ball service in a sustainable and cost-effective manner.” And safe drinking water for everyone, at all times, in rural Bangladesh. Company's Competitive Advantage: Our company will provide one-day training to resellers on our product "Quafresh". Our company will provide more information and train our marketing employees. the form of ownership of this business would be partnership.The company would be owned equally by 5 partners who have similar interests. We will equally distribute the work of managing the business based on the partner's skills and knowledge. Our business principle is to earn profit by providing good service to our customers. Our business is based on partnership. Because the partnership business has some advantages such as: Shared management. More capital. Greater survival of our business. SWOT Analysis My business Strength Unique product Eco friendly Availability of raw materials material Biodegradable § High brand image High consumer perception Extra production capacity Weakness Need to maintain adequate containment Awareness among peopleDo not carry out any promotional activityOpportunityReplacement of plastic useExpansion in future through exportGrowing market demand for alternative to plasticGood demand for products as it is a basic needPeople are becoming very health consciousThreatClimatic conditions may effectOther companies are proposing bottles of different sizes. Product/Service Comparison with Competitors Management Team Business Form: Partnership Company Name: Quafresh Sector/Industry: Beverages. Brief Introduction of EntrepreneurshipSl. Name QualificationMirza Mohammad Ali O Level, A Level, BBA 3rd SemesterParvez SSC, HSC, BBA 4th SemesterMehediHasanFaysal SSC, HSC, BBA 4th SemesterSyedaAanika Akbar SSC, HSC, BBA 3rd SemesterAbir Saha SSC, HSC, BBA 3rd SemesterOrganization chart (oregano gram) Job DescriptionChief Executive Officer (CEO): Our CEO's responsibilities will be managing the company's funds, making decisions with other partners, and forecasting the company's future revenues. The main responsibilities would be managing resources and making decisions in favor of the companies. Collaborate with other leaders and build a team. It will also evaluate the company's performance and make future decisions. Finance and Account Manager: Our CFO's responsibilities will be to manage, spend and generate funds of the company. Generating and spending funds. Manage the company's short- and long-term financial decisions. Assist in formulating the company's future direction and supporting the tactical initiative. Manage the capital request and budget process. Develop financial and tax strategies. Marketing Manager: Marketing is one of the most crucial sectors of a company. If marketing is not done properly, it will become difficult for the company to acquire customers. The responsibilities of the head of the marketing department will be to establish marketing strategies, make marketing-related decisions and help the company achieve its objectives through appropriate marketing. It will be your responsibility to help other partners in choosing the best pricing strategies. It will be those responsible who segment and predict the future of the market. Also track the effectiveness of your marketing strategies. Marketing Control Manager Advertising Manager, Online Ads Manager, Part-time Marketer. The marketing manager also trains the marketer part-time. Tracks the effectiveness of marketing strategies. Research and Development Manager: Research and development is a vital part of any type of business. Therefore, in our manufacturing company, the R&D officer will research our bio fungicides so that we manufacturers can produce more of this product more efficiently. This R&D officer will also think about the development of our product so that we sell the products at a decent price and the farmer can also get help from this product. Human resources management(HR): maintains the organization's staff by establishing a recruiting, testing and interviewing program; advising managers on candidate selection; conducting and analyzing exit interviews; recommend changes. Prepares employees for assignments by establishing and conducting orientation and training. Part-time salespeople are also included in this sector. Operations Manager: Our Operations Manager communicates with each employer, customer, vendor and manufacturing supplier, the better for our business. He will not only operate inside the factory because he will also operate with others outside the factory as a field officer. He will also check the quality of our production. Product and Service Products Description As mentioned above, the product we are offering is an edible water ball. Basically the product will be a ball-like bag that will contain pure drinking water. The pouch itself will be organic so that it can be consumed after drinking the water inside. Again people can also consume everything at once for a unique experience. The container itself will have two layers, the inner layer will contain the water and the outer layer will prevent all external entities from reaching the inner layer so that it is safe to eat. Consumers will be able to easily peel off the outer layer and enjoy our product. Even if customers decide to throw away both layers, this will not harm the environment as both layers are organic and will decompose within 2-4 weeks. It is made through a process called spherification, which shapes liquids into spheres. A compound made of brown algae and calcium chloride creates a gel around the water. During the formation of the package, the water is frozen as ice, allowing a larger sphere to be created and keeping the ingredients in the membrane and out of the water. This process is repeated to create the second layer. We are bringing it to market to provide a greener alternative to plastic bottles which take almost 700 years to decompose while Quafresh decomposes in 2-4 weeks. Industry Analysis PESTLE Analysis: Political Income Tax and Other Taxes: We can see that Quafresh is produced from reasonable raw materials such as sodium alginate (which comes from brown algae), calcium lactate (which is a salt), l drinking water, yeast, cheese, etc. These are all very reasonable in our country. That's why taxes are lower. Economical- This is the stage when mass of people will finally start to be aware of our product and its details. For this reason in this phase we will have rapidly increasing sales and profits and the average cost per customer will also decrease. This is also the phase where we will see increasing competition. That's when we'll try to make various extensions for our product. We will also try to move into mass marketing since we sell water. The prices for our product at this stage will still remain low so that we can penetrate and attract the mass market and also drive away the competition. We will also shift to intensive distribution to keep up with demand for our product. Social: Our products are easy to use in the indoor and outdoor program. Because after drinking the consumer does not pass through plastic materials. Our products will change the environmental system. The top layer of our product will mix easily with the soil within one to four weeks. Technology: It is one of the most important parts for every business. Without technology, business doesn't work well. Technology will help our business. Because all our machines will automate production to produce products. We also usethe computer to update the record keeping part of our company employees. The CCTV will use a high level of security in the factory and will also observe the activity of the employees and their work inside the factory. Legal: In less developed third world countries, the most important consumer right is the right to satisfy basic needs. Any investigation into the problem of consumer protection in one of the least developed countries, such as Bangladesh, should take into account the fundamental difference that exists between consumer protection philosophies in developing and developing countries of the world. Environmental-Environmental Impact of Service Business Practices The relationship between humans and the environment is a delicate balance. Since the industrial revolution, global pollution has increased exponentially, and as populations have grown, the environment has been profoundly affected. Deforestation, pollution and global climate change are among the negative effects on the population. But our product is totally beneficial for the environment. It is not a complete loss.Marketing targetThe locations we have chosen for the outlets are Bannani, Gulshan, Dhanmondi&Bashundhara R/A and Badda is the center of all the outlets so judging it in every possible way we have chosen it as the location for the our factory. So that we don't have to focus on saving transportation cost and using time properly by avoiding wasting time in traffic in Dhaka city. Even during the peak sales time, our outlets will not face any shortage or crisis of water balls as the factory can continue to supply 24/7 thanks to the positioning. Distributors can also communicate easily with manufacturers. Key Competitors Our main competitor is MUM Drinking Water. They are the most popular and market leading brands among drinking water brands in Bangladesh. Mum commands a 45% market share in the mineral water sector. Their marketing and production channel is very strong. Marketing Strategy: Product Strategy: Quafresh products are beneficial for human being. We will also produce edible juices and soda. People use our product easily. The use of this product is not harmful to our health. Pricing Strategy: Quafreshin industry is primarily the beverage industry. The price of Quafresh product depends on the raw material, direct and indirect labor costs, transportation system, etc. These parts are related to the price of the Quafresh product. Our product pricing strategy is penetration. Since we will charge 4 taka just for one 150ml water ball, our distribution price will decrease and we can easily enter the market and compete with others. Thanks to our low prices right from the start we can address a large number of buyers and gain a large number of market shares in the blink of an eye. Bangladeshi citizens are very price sensitive, so when we give 1 ball for only 4 taka it will not influence them and they will not judge our product too expensive. Many large industries offer a reasonable price and once they get a stable position they start charging a higher price and keep increasing it day by day, creating a negative impact on customers. But we have decided that we will keep the price as low as possible for as long as possible since our goal is to make the product sustainable. Promotional Strategy: Quafresh products will use the Internet, advertising, newspapers, flyers, magazines etc. Marketing using this strategy by people All over the world will be able to know about the Quafresh water ball. Measures.