Topic AnalysisBusiness intelligence refers to discovering hidden patterns, correlations, and other insights by implementing techniques, tools, and methods that can help improve decision making. Organizations are investing in BI tools to help solve tough problems and unleash new opportunities in their respective industry. It is possible to get confused between information and knowledge when analyzing large data. With the use of new tools to get answers in a short time, companies are becoming more digitalized, data-driven and automated. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The main goal is to identify trends to evaluate events that happened in the past to find valuable information to predict what will happen in the future. Common uses of BI in organizations are optimizing marketing campaigns, improving operations, reducing risk, understanding competitors, and expanding the business to gain value. PayPal strengthens its market using Business Intelligence via PayPal here. The company aims to keep track of its inventory through the use of BI tools and processes that can help in replenishment without wasting any more time. The company plans to introduce facial recognition technique to validate payments. This will improve the company's business, thus benefiting small businesses and enabling retailers to process card payments from mobile devices. Through the use of inventory management and business intelligence, PayPal allows retailers to maintain sales records without the need for manual recounts. Facial recognition allows you to automatically analyze data and gain insights to expand and grow your business. Detailed reports help ensure the company is on track and ensure adequate growth. With the combined use of technology and Business Intelligence processes, PayPal aims to provide a more user-friendly experience for customers and shoppers so that they can pay for purchases of goods on the app itself. This will embrace mobile payments and digitalisation. The company's progress depends on the amount of proper analytics performed using big data and proper BI tools and strategies. Transactional data records of consumers purchasing products are kept in a loop, spreading them to different merchants. Leveraging transactional data could create high standards of information security requirements for the business and employees. Example: “Online commerce giant eBay asked users to change their passwords after hackers stole encrypted passwords and other personal information, including names, email addresses, phone numbers. Cyber ​​attackers compromised a small number of employee login credentials, allowing unauthorized access to eBay's corporate network." From the PayPal example we learn that any fraudulent transaction suspected by the company should be held until the user who initiated the transaction is notified. Although it is an unavoidable part, sharing information on websites poses a threat to customer privacy that you need to be careful about. Please note: this is just an example. Get a customized paper from our expert writers now. Get a Custom Essay Business Intelligence is an ever solution The changing field and scope of data aggregation and analysis are increasing to an ever greater extent./231