Customer Satisfaction Customer satisfaction is one of the most essential elements for customer retention, loyalty and product repurchase. The art and science of customer satisfaction involves strategically focusing on creating and enhancing delightful experiences. To maximize customer satisfaction on Fadzill Construction Sdn. Bhd works, they practice the construction and sales method which, once the construction is finished with all documentation ready, they will open for sale. So the customer will not feel disappointed as they will buy the house after looking at it more closely. Otherwise, if they used the sell-and-build method, their clients might expect that the house would look exactly like the showroom during the show and you would get a lot of complaints if there are delays in the construction phases. Assists subcontractor Fadzill Construction Sdn. Bhd also assists the other F-class contractor. Dato'Fadzill as the president of Malay Contractor Council in Penang believes that it is his duty as a leader to guide the small company to emerge their small company, especially the F-class contractors. He willingly provides advice and guides the small business on how to grow their business from the beginning. He believes this is also one of his contributions to the small company to make it more competitive in the construction industry. FadzillConstruction also assists the small company by distributing secondary works such as piping, painting and so on when they get a large scale project .6. Conduct proper systems and operations Over 10 years since the establishment of Fadzill Construction Sdn. Bhd, this company has received an ISO. This company practices based on a principle that is their priority as benchmarking in their construction... middle of document......azcentral.com/benchmark-marketing-10904.htmlMurcko,T (2008) Business Dictionary : Definition internal benchmarking. Retrieved March 23, 2014, from http://www.businessdictionary.com/definition/internal-benchmarking.htmlThe Time (2010). The importance of entrepreneurship in small businesses. Retrieved March 21, 2014, from http://businesscasestudies.co.uk/nfte-uk/the-importance-of-entrepreneurship-in-small-businesses/the-importance-and-benefits-of-small-businesses-today. html#ixzz2wnJLlneOQualtrics (2012). Customer Satisfaction 101: How to Run a Smart Customer Satisfaction Survey. Retrieved March 22, 2014, from http://www.qualtrics.com/blog/customer-satisfaction/WikiHow(nd). How to attract and retain customers for a small business (marketing). Retrieved March 22, 2014, from http://www.wikihow.com/Attract-and-Keep-Customers-for-a-Small-Business-%28Marketing%29