Case Study:Hindustan Unilever LimitedHindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company, with leadership in home and personal care products and in foods and drinks. HUL's brands, across 20 distinct consumer categories, touch the lives of two out of three Indians. They equip the company with a combined volume scale of around 4 million tonnes and sales of Rs.10,000 crore. The mission that inspires HUL's 15,000+ employees is to "add vitality to life". With 35 Power Brands, HUL meets everyday nutrition, hygiene and personal care needs with brands that help people feel good, look good and get more out of life. It's a mission that HUL shares with its parent company, Unilever, which holds 51.55% stake. A Fortune 500 multinational company, Unilever sells food, home and personal care brands in approximately 100 countries around the world. Unilever's mission is to add vitality to life. They meet everyday nutrition, hygiene and personal care needs with brands that help people feel good, look good and get more out of life. They say: “Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. We will bring our wealth of international knowledge and expertise to serve local consumers : a truly multinational corporation. Our long-term success requires a total commitment to exceptional standards of performance and productivity, effective collaboration and a willingness to embrace new ideas and continuously learn of corporate behavior towards everyone we work with, the communities we come into contact with and the environment we impact. This is our path to sustainable, profitable growth, creating long-term value for our shareholders, our staff and our business partners” Over 100 years of connection with IndiaIn the summer of 1888, visitors to the port of Calcutta noticed crates full of Sunlight soap bars, imprinted with the words “Made in England by Lever Brothers”. With it began an era of marketing under the Fast Moving Consumer Goods (FMCG) brand. Lifebuoy followed soon after in 1895 and other famous brands such as Pears, Lux and Vim. Vanaspati was launched in 1918 and the famous Dalda brand hit the market in 1937. In 1931 Unilever established its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HUL in November 1956; HUL has offered 10% of its equity to the Indian public, being the first among foreign subsidiaries to do so.