For this case, I believe that since merchants deal like Wal-Mart or any kind of merchant, their vice is greed and their virtue is temperance; let people know the deal they are making at that moment. For Mrs. Primrose, her virtue is justice and well-being, and her vice is cowardice; because he would not agree with the judges' final decision. Furthermore, in utilitarian ethics; sell a variety of items and help the community get the supplies and food they need. In deontological ethics; the judges also make their final decision and I agree that the sign was obvious but as a merchant owner, if a customer is hurt once by the display, they should reconsider and be more cautious with the display. In universal rules; the reason was to warn customers, and their reason is adversity but they failed in terms of safety. They should have the vision of the vision of the elders when placing a