ABSTARCT-This document describes technology with business intelligence such as "master data management, benchmarking and BPM" etc. Business intelligence (BI) software is a collection of enterprise decision support technologies aimed at enabling knowledge workers such as executives, managers, and analysts to make better and faster decisions. The last two decades have seen explosive growth, both in the number of products and services offered and in industry adoption of these technologies. Today, companies collect data at a finer granularity, which therefore represents a much larger volume. Companies are aggressively leveraging their data assets by implementing and experimenting with more sophisticated data analytics techniques to guide business decisions and provide new capabilities such as personalized offers and services to customers. Today, it is difficult to find a successful company that has not leveraged BI technology for its business. Keywords: sixth sense, sixth sense applications with BI, BPM tools and data cleansing. INTRODUCTION: Business intelligence (BI) is a set of methodologies and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle huge amounts of unstructured data to help identify and sometimes classify the type of data to create new opportunities for business people. BI also performs data interpretation in aS.V. Shabarikanth, I MBA “B”, KCT (Kumaraguru College of Technology) Business School, Coimbatore. E-mail: [email protected]. easy to use way. Some of the management related BI are Mater data management, benchmarking, business performance management etc. MASTER DATA MANAGEMENT: Master Data Management (MDM) includes...... half of the document ...... l of Information Sciences, (26)3, pp. 139.3) Smith, M. (2002) “Business Process Intelligence – BI and business process management technologies are converging to create value beyond the sum of their parts”, IntelligentEnterprise, 5 December 2002, pp. 26. and Wixom, B.H. 2007. “The Current State of Business Intelligence,” IEEE Computer (40:9), pp. 96-99.6) The Next Generation of Business Intelligence: Operational BI White, Colin (May 2005). “The Next Generation of Business Intelligence: Operational BI.” Information Management Journal. Retrieved on 02-21-2010. "The area of ​​greatest growth in operational BI analytics is in the area of ​​business performance management (BPM)."