For example, during high tide employees are encouraged to go out and surf (Stanwick and Stanwick, 2014), the business decision is reached by consensus and everyone in the company has a say . Corporate governance actually proves that no entity or agent is immune from fraudulent practices (Arjoon, 2005 p 342-344). Therefore, it is crucial for an organization to have a stable and ethically sound corporate culture. Patagonia is “doing things right” by influencing workforce actions. Through the integration of ethical conduct into an organization, employees see the complexity of making ethical choices; It also helps staff understand what an ethical decision entails and how to talk about difficult ethical choices and take responsibility for making moral choices carefully and