The company I chose to research and evaluate their ethical practices is the Nike Company. The company is the world's leading manufacturer of athletic apparel and footwear, however, Nike has faced problems since the 1990s over employee mistreatment and horrible working conditions in sweatshops overseas. This makes them a perfect example of a company that is trying to overcome the tarnished image that consumers have attributed to the company by addressing a new set of ethical standards. The first principle in the Better Business Bureau's business/ethical principles is transformation at the top. The real change at the company begins with a May 1998 speech by then-CEO Phil Knight. “Nike's product has become synonymous with slave wages, forced overtime and arbitrary abuse,” Knight said. “I really believe the American consumer doesn't want to buy products made under abusive conditions.” Also during that speech, he announces that Nike will raise the minimum age of workers. The leader and management team transfer their ethical ethos through their active engagement with their industry and the communities from which the organization draws customers, workforce, suppliers, investors and governance. (BBB). This investment can come from a number of different things, however, the Nike company should be more concerned with focusing on a traditional Kantian vision. To do this, they must first try to decrease accusations of unfair treatment against their employees abroad and start respecting the dignity of every single human being. Second, acting according to those rules that can be universally agreed upon by all people will greatly help the investments of employees and consumers. Third and finally, Nike must treat all people as an end in themselves and never as a means to their ends, which is where their ethical issues originated from the beginning.