Topic > The Effect of Social Media on Academic Performance - 879

1.1 Background of the Study Since social networking sites were introduced, communicating with friends and family has become easy when you have access to the Internet. The Internet has given us the ability to connect with people from all over the world with just a few clicks of a button. Where you can easily send information to a friend or get information from the Internet. Social networking sites (SNS) such as Facebook, Youtube, Skype and others have attracted millions of users who in most cases have integrated these sites into their daily practices. Therefore, people will spend a lot of time on this site to upload or download information about their career or academic work. People always go online anytime, chat with friends, watch movies online, do some research. The social networking site has become a habit for some people who find it difficult to learn for an hour without logging onto the next network site. Some people have become very smart because they get information from this website. Because academia has been very poor, as it is easy to get information about any homework materials.1.2 Problem StatementThe popularity of social media is rapidly increasing in recent decades. This may be because college and university students, as well as young people, are widely used for global access. Social networking sites like Twitter and Facebook have become a craze for everyone nowadays. In these cases, some students are more concerned about social media or social networks than about teachers' teaching and this will affect their academic performance. The negative effects of social networking sites outweigh the positive ones. These sites resulted in an impact of potential hazards to the community. Students are victims of social networks more often than others. This is because when they learn or find course material online, the consequences are that they get attracted to these sites to kill boredom in their studies and also to distract them from their duties. Other negative effects of social networking sites include the following: They reduce the ability to learn and research. Students begin to rely more on easily accessible information on social networking sites and websites. This reduces learning and research ability. Multitasking. Students involved in activities on social media sites during the study reported a reduction in the focus of their attention. This causes a decrease in academic performance and also in concentration in learning.