Toyota's Business Model As one of the world's leading automobile manufacturers, Toyota ranks among the top three globally. Thanks to their unique business model, they now have a market share of 14% in the first four months of this year. This is an astonishing increase of 2.3% compared to the previous year. According to Autodata.com, the Toyota City-based automaker ranks fourth in U.S. sales. We have established that their business model is a low-cost, integrated strategy - differentiated. It's about finding the lowest operating cost along with a unique niche or strategy that separates them from the competition. Toyota's new statement “Moving Forward” reflects plans and expectations for the future. This includes the known and unknown factors a company faces. In 2000, Toyota launched a new cost-effective strategy called CCC21 (Building Cost Competitiveness for the 21st Century), for low-cost operating expenses. With this aspect, Toyota intends to continue these initiatives globally, based on its policy of purchasing the best components in the world at the lowest cost and with the shortest delivery times. According to Toyota, they have undertaken a manufacturing revolution that has radically changed established practices; up to product development and design. They did this by integrating four areas: design, manufacturing engineering, sourcing and component supply. They achieved higher quality at lower costs by creating standardized, multipurpose components. The reduction in costs has also increased the value and strengthened the competitiveness of the product. To do this, Toyota required intense coordination with its suppliers. Another factor of the low integrated cost is that Toyota constantly integrates cost improvements back into the product to increase its value along with the fact that four of Toyota's seven corporate auditors are external corporate auditors. Toyota's integrated differentiated strategy is truly unique to the automotive industry. Its main goal, according to Toyota's president, is that Toyota is not trying to rival other automakers; Toyota is trying to win customers with great products and services to achieve high customer satisfaction.