1.0 Consumer Magazine Market Overview Over the years, there has been a shift in the way people get information, news and entertainment. New technological improvements such as cell phones, laptops, and tablets have dramatically changed the magazine industry. In general, consumer magazines must acquire loyal and satisfied customers to be successful in the market. Furthermore, the production and success of a magazine is highly dependent on advertisers and subscriptions. However, global overview and statistics show that the magazine industry is suffering because consumers can now access all the information they need online. “Revolutionary change in the consumer magazine industry has been driven by the now ubiquitous use of mobile devices: smartphones and tablets. It has transformed the way people consume media and increasingly the way advertisers convey their messages. It has allowed publishers, aided by offering easy, often free, impulse-driven access to their content and to expand their reach. However, the ability to immediately access information has clashed strongly with traditional sales practices for printed products” (Folio mag, 2013). As a result, “consumer research conducted by Mintel suggests that one of the main reasons why people who buy digital media now buy less print media is that they feel they don't have enough money for it” (Mintel,2013). Therefore, statistics indicate that the current health of the consumer magazine market is at significant risk. (ABC/Mintel, 2013) The diagram on page two shows a forecast of how print circulation will change specifically in the UK over the next few years. Due to the decline in magazine purchases, editors and publishers are with...... middle of paper ......ss/consumer-magazine-market-predicted-shed-13b-2017-150014> [Accessed 11.12 . 2013]2. Folio Magazine, 2013. The changing consumer magazine hasn't been good for newsstands [online article] Available at: [Accessed on 10/12/2013]3. Mintel, 2013. Market Issues - Journals [online report] Available at: < http://academic.mintel.com/display/638105/?highlight=true> [Accessed 12.12.2013]4. Mintel, 2013. Problems in market media consumption habits [online report] Available at: < http://academic.mintel.com/display/638367/?highlight=true> [Accessed 13.12.2013]5. PwC, 2013. Consumer Magazine Publishing [online source] Available at: < http://www.pwc.com/gx/en/global-entertainment-media-outlook/segment-insights/consumer-magazine-publishing. jhtml> [Logged in 11.12.2013]