The most relevant actions to start with why that we have listed are sharing information, listening, asking for input, communicating, motivating, trusting others and sacrificing. When he talks about sacrifices, Sinek connects it to great leaders who trust in their courage and accept sacrifices to see their visions become reality. The book contained an example of Dr. Martin Luther King trusting his instincts and having the courage to take a stand. He sacrificed a lot of his time and even his life for his vision to become a reality. Simon Sinek states that when we trust others we trust those with whom we share a common belief. When people share the same values, trust forms easily. When you trust others, the company can start taking risks and grow the organization as a