Advertising is a method of persuading, encouraging and manipulating the public into purchasing a particular product. Marketing is a very important method of showcasing your product to consumers. It's a way for people to know what your product is about. If you don't advertise your product, people may not know about it and may not buy it even though your product would be available in every store. Advertising attracts consumers and provides them with knowledge about the uses of your product. Advertising was not considered important, as it is today twenty-thirty years ago but today the amount of money spent on advertising really speaks volumes. In 2012, electronics giant Samsung spent $4.3 billion on advertising. That's a huge amount of money, they wouldn't spend that kind of money if they knew their sales and profits wouldn't increase. But after spending that money, their brand value also increased. Advertising also increases the value of the brand, more people will know about it and some ads stick in your brain like KFC's, at the end they say it's finger licking good. This has stuck in the minds of millions of people around the world. There are many types of advertising, for example: In today's world most multinational companies use billboards, television, Internet, protected outdoor advertising, radio and celebrities to advertise their product. In countries like India, the power of celebrities is very high. So most of the companies in India use celebrity endorsement to promote their respected products. The public has the mentality that if a celebrity advertises a product it means that the quality of the product would be very good. Billboards are also a great way to advertise... paper medium... outdoor advertising is also a very useful advertising method, practiced in both LEDCs and MEDCs. Put up a tent in a shopping center, on the street or in parking lots, keep your product under the tent and sell it to those who pass by. The tent will have to have images of the respected brand. This method is mainly practiced in Africa. This type of advertising is very common in East Africa and is mainly carried out by telecommunication companies. There are many methods of advertising, but it always depends on the country you live in. In countries like Uganda, online and television advertising may not really work because not many people can afford these luxury goods. So the methods that might work there are: radio advertising, billboards and sheltered outdoor advertising. It is very important to know your target audience while advertising.