Online Shopping Shopping online is the best way to purchase items because people can often find better deals, save money and energy, and allow customers to shop whenever they want. Online shopping has increased due to the busy life that all people tend to live these days. Most people like to shop online because it is much more convenient to log on to a website or device than it is to take the time to actually go to the store and look for the items that customers are looking for. “[It is predicted that] by 2017 there will be five devices/connections for every Internet user.” (Bort). With these numbers, many people will likely prefer online shopping due to the number of devices in each household and the simplicity of online shopping. Many stores that offer people the option to purchase their merchandise online often offer better deals online rather than in online stores. actual shop. Due to the chaos caused by major holidays, many companies are offering online deals that can't be beaten by the in-store price. “[Many] retailers offered online Black Friday deals in the days and weeks leading up to Thanksgiving…” (Carmona). Additionally, many companies offer perks like free shipping, personalized cards, and gift wrapping as part of their holiday offerings. Memberships and rewards clubs are often another benefit of using specific stores like Finish Line or Dicks Sporting Goods that allow their customers to earn points towards their accounts with every purchase they make which can ultimately help them save money in the long run once accumulated. enough points. These rewards usually arrive in the mail in the form of coupons or discount codes that can be used in online purchases. Online shopping can also save people money and energy that would otherwise... a single site..." (Miller and Washington). Works cited"Avoid scams when shopping online." Whyalla News 25 July 2013: 2. Newspaper Source Plus.Web. April 3, 2014. Bort, Julie. “By 2017, Each of Us Will Have 5 Internet Devices (and More Cisco Predictions).” Business Insider, Inc., May 29, 2013. Web April 2014.Carmona, Jose. “Discounts Help Jumpstart Holiday Sales in US.” CaribbeanBusiness 41.47 (2013): 12. Business Source Premier. April 3, 2014.Malik, Garima and Abhinav Guptha empirical evidence on consumers' behavioral intentions in online shopping." Business Perspectives and Research 2.1 (2013): 13-26. BusinessSourcePremier. Network. April 3, 2014. Miller, Richard K., and Kelli Washington. "PART II: PURCHASING BEHAVIORS: Chapter 9: ONLINE PURCHASE." Consumer Behavior. 60-64. np: 2013. Business Source Premier. Network. April 3. 2014.