Perceptual Maps in Marketing As a recently hired marketing manager for CruiserThorr and with the assistance of the executive team, we will build a perceptual map to formulate the company's positioning strategy . Perceptual maps provide a snapshot of what customers think about certain attributes of a company's products such as; price, design, quality, etc. It is important for companies to choose the right attributes on the map to find the relevant information. The organization must also work to differentiate itself from other similar organizations. The key components in my opinion are product uniqueness, safety, engineering quality and price. Situation The current situation is the need for a marketing plan to increase sales that attract young and old customers. There are key assets that focus on 35-50 year olds and 21-35 year olds who buy motorbikes. Older customers don't seem interested in the modern lifestyle symbolized by CruiserThorr. However, younger customers do not have money available to buy motorcycles. They prefer a lower c...