In today's society there is a new desire to know what others are doing. Social media allows users to keep tabs on their followers while maintaining user productivity. The effects of social media have changed the way people receive news, read magazines, and organize the information they find on the Web. It has made it easier for people to receive information and has challenged the way which businesses are shaped. This point of view contributes to the study of leadership. Social media has introduced a new way of doing things. Desired outcomes are achieved by incorporating a peer group. This is what leadership is all about. Leadership influences people to achieve a goal while guiding an organization to become more united. The new processes made available by social media can also be seen as a form of leadership. Companies are influenced and then strive to create similar processes for their organizations. Healthcare leaders can use this perspective as an introduction to social media. Technology has become so advanced that social media can now be used to improve the doctor-patient relationship. Patients can use status updates to notify doctors of any health problems or concerns. Doctors can tag health information relevant to a patient and post it to the patient's news feed. Social media can allow a doctor to be more productive without ever having to leave their office. The healthcare leader's responsibilities include presenting the idea to the clinician and providing training to ensure the use of such media is productive. Chapter Two The ability of social media to track people's behaviors at all times has created an era in which privacy is limited. For this reason, companies that use...... means of paper ......organization of their choice. Social media also makes it easier for them to discuss their opinions about the care they receive and/or their opinions about those who care for them. With this kind of power, patients can ruin an organization's reputation. Healthcare leaders therefore have a responsibility to ensure that the power of these patients benefits the organization. After reading this book I have a new understanding of how much impact social media can have. This book was easy to read, easy to understand and had good information. Would I have chosen to read this book outside of this course? I don't believe it. However, it certainly fits into the study of leadership. I don't think it made me think differently about leadership, especially in healthcare. Overall this book provides good information and would be useful to use in future courses.