Panera Bread is a company that owns, operates and franchises retail bakeries in the United States and Canada. The company was founded in 1993 when Au Bon Pain purchased the St. Louis Bread Company. In 1999, Au Bon Pain sold its remaining restaurants and renamed itself the Panera Bread Company. The company has realized the enormous potential of the brand through its organizational structure, management values, objectives, culture, strategic issues, operations and resources. Organizational Structure The company operates in three sections: Bakery Café Operations, Franchise Operations, and Fresh Pasta and Other Products Operations. The Bakery Cafe Operations section operates company-owned bakeries under the names Panera Bread, Saint Louis Bread Company or Paradise Bakery and Café that produce fresh baked goods, soups, salads, made-to-order sandwiches, custom roasted coffees and other complementary products from on-site sales. It also provides catering services to its customers. The Franchise Operation sector includes the operational activities of the franchising business unit, which allows qualified operators to carry out activities under the names Paradise Bakery and café or Panera Bakery (Gamble, 2008). The third segment, Fresh Pasta and Other Products Operations, provides fresh pasta, fruit and vegetables and tuna cream cheese. The segment enables the operation of bakeries and indirectly supplies proprietary confectionery products through a contract manufacturing arrangement to proprietary companies. Management Values Management Value Interests Panera Bread café. This commitment is demonstrated by the quality and value of the product offered. HR management believed that the bakery cafes' attractive menu offered significant growth opportunities. He tried to become...... middle of paper......and for a new bar and reduce costs. The company had a policy of not funding new affiliates and payment agreements for area development. The operating model resulted in minimal long-term debt and low capital intensity to expand the brand. All cafes offered an assortment of twenty or more varieties of bread baked daily (Gamble, 2008). Each bread and roll was regularly examined to determine whether the product corresponded to normal customer needs and seasonal relevance. The complexity of the product line has allowed the industry to match menu items to a variety of customer needs. In conclusion, Panera Bread Company is the most preferred baking industry. It owns, operates and franchises retail pastry shops. Industry success is the result of several factors including organizational structure, culture, management values, resources, operation, objectives and strategy.
tags