Email Marketing Online platforms such as websites and portals used by BMW often provide a registration form for customers or visitors to register. BMW then uses this information captured from the forms to facilitate direct sales, promotional campaigns, provision of information such as newsletters, etc. This ultimately facilitates brand awareness, customer loyalty, as well as allowing BMW to learn more about customers' online behavior and potentially improve its customer relationship management practices. It is an effective strategy as it allows for quick, safe and personalized interaction between BMW and its audience. It is important, however, to realize that, although effective, email marketing has its limitations, in the sense that emails may not be delivered to recipients, thus diminishing the scope of its impact. Have these strategies been successful? For the sake of clarity, to analyze whether BMW's e-marketing strategies have been successful or not, we will use information from the case study of one of BMW's subsidiaries, BMW Brisbane, based in Australia. Apart from that, we will narrow the analysis to reflect only two strategies as follows; online advertising and marketing and email messaging. Brisbane BMW has successfully integrated e-marketing communication tools by using them in the following way; for news alerts, events, new car launches and customer appreciation through brochures (Vision6, 2005). Through the use of email marketing, BMW's Brisbane branch has been able to drive traffic to its individual website, where customers are offered a registration form. This registration form then helps the company capture relevant metadata associated with the…half of the document…methodology for planning marketing activities. Kelly School of Business, Indiana University. Retrieved May 25, 2014, from http://www.mktgsensei.com/AMAE/Marketing%20Strategy/emarkplan.pdfMbwette, K. (2013). BMW e-marketing analysis. On Academia.edu. Accessed May 25, 2014 from http://s3.amazonaws.com/academia.edu.documents/31763238/BMW_eMarketing-libre.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1401018484&Signature=FCCeL93EuvhBtxSTYt8s5YBezqY %3 DMicrosoft Advertising. (2014). BMW increases purchase intent online by 10%. Microsoft advertising. Accessed May 25, 2014, from http://advertising.microsoft.com/europe/WWDocs/User/Europe/ResearchLibrary/CaseStudy/BE%20BMW%20X1%20Case%20Study_Approved.pdfVission6. (2005). Case study: BMW of Brisbane. Vision6. Accessed 25 May 2014 from http://www.vision6.com.au/clients/vision6/case_studies/bmw.pdf