As a seller, my goal was to get as much money as possible for my used car. I met with the buyer and was immediately amazed that they were immediately dedicated to purchasing my used car. My goal was to try to build a relationship with the buyer and get to know them a little better given the time we had. I asked if the buyer had a family and if economy, in addition to safety, was something he was interested in when it comes to transportation. It was important to me that the buyer relaxed a little and felt comfortable talking to me about things incidental to the car. This Ifelt strategy would help me understand exactly what their goals were so I could use that information in my presentation of this used vehicle. It took a little longer than I thought, however the buyer began to open up and pause before responding, giving me a chance to reaffirm his goals and evaluate where I could ultimately go with my negotiations. The Competitive Phase I began my negotiation with the buyer with an objective argument that the vehicle I was selling was very reliable. I offered to provide service records showing that routine maintenance had been performed on time with the intent of increasing the resale value of the vehicle. I also went on to say that I had two other offers that I was evaluating, but that there was still time for the buyer to submit their offer to be evaluated. My thought about the implied threat of having other offers on the table was very effective because as soon as I said this: the buyer reached out and offered more for the vehicle. I definitely asked more for the vehicle than I thought possible because I thought... middle of paper... the buyer would ensure they had a full tank of gas and a wash on the vehicle upon delivery. We ended our negotiation in a positive mood. Summary I felt I was successful in this exercise, but I must admit that I should have let the buyers speak first from a simply strategic point of view. Speaking first, this gave the buyer more time to analyze my position and then come up with a more sellable argument with their offer. I feel like my success came with a substantial positive counteroffer after talking about the more positive aspects of this vehicle. I would have liked to try the take-it-or-leave-it proposition of Boulwareism just to see what response I would receive. Of course, knowing that I needed the money today is what stopped me from attempting it because the buyer might have said, "Well, I'll just leave it"..”