IntroductionDue to the arrival of economic globalization and rising living standards around the world, a number of changes large and small have been brought to our attention. In the meantime, however, every single individual and every group found themselves facing intense competition and living under great pressure. In today's society people are making great efforts to thrive in such a society, as are companies. To have a greater impact, companies constantly seek to improve the productivity of their employees, which in turn is directly linked to their profits and the market share they hold. Being able to increase productivity is and will always be an important goal for managers in every organization. Motivation, among other issues, is increasingly considered one of the main priorities in a given organization since the level of motivation is always closely related to the levels of productivity achieved by employees. The higher the level of motivation produced by managers, the higher the level of productivity of their employees. Unfortunately, being able to increase motivation is easier said than done! Motivation theory is a very difficult topic to put into practice, as it touches different disciplines. This article will begin with a brief description of motivation theories, then I will focus on exploring Herzberg's theory by analyzing how to improve employee productivity using his motivation theory. Literature Review Twyla Dell (1988) gave a definition of employee motivation, as she stated, the whole point of motivation is to give employees what they really want. The more employee needs are met, the higher the rewards (productivity, quality and service)...... middle of document ......rld.BibliographyTwyla, D.1988. An honest day at work: motivating employees to do their best. 2nd ed. Crisp Publications, Inc.: Crisp Learner.Herzberg, F. 1959. Motivation at work. New York: John Wiley and Sons. Marcouse, I., 2007. Business Study. London: The British LiabraryAccel-Team. 2010. Employee Motivation: Theory and Practice. [Online] Available at: http://libweb.anglia.ac.uk/referencing/harvard.htm?harvard_id=63#63[Accessed 19 March 2010].Robert, L. 2009. Motivation tool chest. [online] Available at: http://www.motivation-tools.com/workplace/ [Accessed March 22, 2010]. Reed Business Information, 2010. Personnel Today. [online] Available at: http://www.personneltoday.com/articles/2008/07/01/46420/productivity-and-motivation-being-appreciated-delivers-bottom-line-benefits-personnel-todays- excluded. html [ Accessed March 22 2010].