Final Strategic Plan and Presentation An effective cross-functional team is vital to a company's success. Successful companies possess common traits in how employees execute tactics. A common characteristic that employees of thriving companies have is the ability to collaborate and work well with other employees in different departments who they rely on for support or assistance in completing a common goal or objective. “Functional tactics are the key, routine activities that must be undertaken in each functional area – marketing, finance, production/operations, research and development, and human resources management – ​​to deliver the company's products and services” (Pearce & Robinson, 2009, p. 309, paragraph 4). Functional managers who provide clear functional tactics enable their employees. Functional tactics and clear direction allow employees to understand what they need to do in their daily work and therefore reinforce accountability. In the current scenario, strategic direction plays a vital role in the overall success or failure of a business organization (Joyce & Woods, 2001). Key strategic elements drive the strategic direction of the organization. Alignment between strategic direction and business activities is essential to ensure the vision and mission are achieved. Balanced Scoreboard and SWOTT was started in 2001, the brainchild of Lennart Norberg and Terry Brown. WEAKNESSES OPPORTUNITIES THREATS financial strengths financial strengths financial opportunities financial threats CUSTOMER customer strengths customer weaknesses customer opportunities customer threats INTERNAL PROCESSES internal strengths internal weaknesses internal opportunities internal threats PEOPLE1 points people's strengths people's weaknesses people op...... middle of paper ......en these two areas are essential. Mission, vision and values ​​are the key factor that directs the organization's business strategies. Planning, decisions and activities are based on mission, vision and values. Organizational strategies help develop competitive advantage. All these tools help the company delight customers by fulfilling their unmet needs. With the help of these tools, the organization maintains a strong bond with the customers. The satisfied customer helps the company develop a competitive advantage. By executing customer relationship tools, the organization has developed its competitive advantage. ReferencesCarry, L. (13 March 2014). Business and industry portal. Retrieved from http://www.business.qld.gov.avHall, C. (October 25, 2011). Five steps to a strategic plan. Retrieved from http://www.forbes.com