A Globalization Strategy Global, multinational and international strategies aggregated together as three pillars of "A Globalization Strategy" or can define "A Globalization Strategy". These three pillars of “A Globalization Strategy” enable an organization to achieve its intended goal of international expansion. In the development of “A Globalization Strategy” PEST analysis comes into play. According to the PEST analysis, environmental control of political, economic, social and technological aspects should be oriented on a global scale. The three pillars of “A Globalization Strategy” are: Global Strategy: View the global market as a local bazaar and supply the bazaar with local product variation. This leads to global manufacturing and results in a competitive advantage on a global basis. Multinational Strategy: Basically focuses on the tastes of the local bazaar. The company's participation in a number of local bazaars in addition to the national market. Therefore, a particular strategy should be adopted to meet the needs of each country, considering the needs of its consumers. This leads to a competitive advantage in each different country. International Strategy: Main focus is on the domestic market, but is open-minded to thrive in the foreign market as well. Thus making the domestic market business strategy a master plan on how to thrive in the cutthroat international market. Red Bull is an energy drink that originated in Thailand but was first sold in its home market of Austria on April 1, 1987. Austrian entrepreneur Dietrich Mateschitz invented the formula for the Red Bull energy drink. The nomenclature of the Red Bull energy drink is derived from the pre-existing Thai energy drink called "Krating Daeng" where "Krating...... in the middle of the sheet ...... sections and DVR is the link to connect all the antennas so yes can imagine that the antenna is in the cloud. The coverage area is so large that the customer can simply launch Aereo on any compatible device and watch it from anywhere purchase of new hardware. Aereo's concept of over-the-air television on Internet-connected devices is facing ongoing legal disputes with the owners of several television channels. They are questioning Aereo's business model for illegally acquiring consent to retransmission. New technologies like Aereo often disrupt existing economic and legal arrangements and such disruptive innovations often create turbulence in the market share of existing large giant companies, hence the invention of such an ingenious product is called a disruptive innovation..