The means by which the customer is contacted are email, telephone, call center, electronic point of sale, automatic complaint management software, after-sales service etc. We use SCM to meet demand at the right time with the right quality at the lowest possible cost. With the right relationship strategy, we can evaluate requests and ensure we meet the above criteria. [2] Manage supply chain according to consumer needs: Customer-oriented companies need to form a cutting-edge SCM system. Several areas need to be addressed to achieve a state-of-the-art SCM system. First, we need to find out which element of customer service is important to the customer so that those elements can be focused. We also need to establish performance level benchmarks so we can evaluate the level of customer satisfaction. Another important factor is to decide the number of distribution centers a company should have and also what should be the appropriate location of the distribution centers so that the company can cover its entire customer base. [2]Supply chain redesign