AbstractThe days of cotton picking and slave hierarchy are long gone, but the colonial mentality of disunity may still exist among African Americans. Some of the major conflicts that remain at the heart of this disunity include: Black criminality, beauty and self-esteem, and the overrepresentation of Black people in the criminal justice system. Although there are many reasons that support these conflicts, one might wonder whether the arrival of black social identity in America is the main cause of the conflicts. The purpose of this quantitative study is to explore the effects of Blacks' racial attitudes on images of themselves with different skin tones. In addition to the study of attitudes and images, social identity theory will be a source of reference. This study also includes the element of discrimination called intraracialism. This term refers to discrimination that exists between members of the same race. Another term that refers to this type of discrimination is called colorism. This term refers to “discrimination in which human beings are given different social treatment based on the color of their skin (Wikipedia, 2010). Historically, “light skin” refers to those individuals who are half white with fine hair or whose complexion is lighter than a paper bag. “Dark-skinned” individuals lack European physical characteristics, have thinning hair and skin tones darker than a paper bag. In this study, images of blacks will be determined by three measures: beauty, intelligence, and criminal behavior. Two hundred black men and two hundred light- and dark-skinned women between the ages of 21 and 45 in the Atlanta area will participate in the study. Each participant will see four images, both black...... in the center of the card...... 50Female 50Skin tone (%)Light 50Dark 50* The actual research will determine the figuresAppendix BLikert scale: measuring independent variablesWhat year are you in born? _____________Rate the following images using all three scales:Attractiveness1. Extremely unattractive2. Not very attractive3. Quite attractive4. Very attractive5. Extremely attractiveIntelligence1. Extremely unintelligent2. Not very smart3. A little smart4. Very intelligent5. Extremely intelligentThe person in the photo seems Innocent1. Fully agree2. I accept3. Undecided4. I disagree5. Strongly disagree.