We live in an era of great advertising in the United States of America. We are bombarded with advertisements everywhere we go. Advertisements tell us how to run our lives. They tell us how to dress, eat, drink, how not to feel depressed, how to feel more socially acceptable and, of course, they tell us what the "best" products to consume are. Advertising is broadcast through radio, magazines, billboards, newspapers, television, the Internet, schools, bookstores, and many other sources. Advertising is everywhere and they all have one simple goal: to sell things or ideas to people. It is no surprise that advertising consumes all aspects of media and affects everyone, young and old. It's almost impossible to go anywhere today without seeing some type of advert trying to get your attention. In this article, however, I do not intend to explore the ways in which the advertising industry targets the entire population. The purpose of this article is instead to critically analyze the article “Children and Advertising” by Dale Kunkel, in which he exposes the advertising industry. This essay will analytically discuss how advertising is conveyed to children, how children are influenced by the advertising market and what has been done to control this problem. Finally, I will mention what may be missing from the article. The advertising industry, one of the largest and most profitable industries in the world, believes that children are an easy target. Because children are exposed to television at an early age and lack the ability to identify or understand a commercial, they quickly become vulnerable to advertising. The advertising market takes advantage of children's ignorance by playing with their emotions. According to Kunkel, in 1998, research was started for... half the article... to solve the problem, although he does not include other possible solutions. After reading and critically analyzing this article, I learn that advertising directly affects our children, whether the advertising industry's intentions are intentional or not. I certainly agree with the author that children are very vulnerable to this gigantic and profitable market and that we as a society should protect our children. Even though I don't have children, I have experienced several aspects of how television advertising easily influences children. For example, I have seen children go to the mall or supermarket and get excited when they saw the products on TV commercials. This article gives me something to think about: how our children and the rest of the population are influenced by the advertising market which in turn is what shapes our society.